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The 2024 Email & SMS Marketing Guide

Transforming Cross-Channel Performance With AI, Innovative Data Capture, and Personalization 2.0

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In 2024, personalization is set to redefine marketing, armed with groundbreaking technology and innovative approaches, especially in AI and virtual spaces. While personalization isn’t a newcomer in the world of lifecycle marketing, it has undergone a significant transformation.

No longer limited to a single channel, it now spans email, SMS, on-site experiences, push notifications, cross-channel campaigns, and even in-store and virtual interactions. This guide explores these exciting developments and the opportunities they offer marketers.

In this guide, we will cover: