Research
Digital Ads Benchmark Report Q1 2024
Quarterly Trends Across Google, Meta, Amazon, And More
From Temu’s shrinking presence in Google ad auctions to the growth of Reels across Facebook and Instagram, the Q1 2024 Digital Ads Benchmark Report dives into key trends from across the digital marketing spectrum.
2024 is already off to a strong start for the advertising industry across a number of platforms and channels. Download Tinuiti’s Q1 2024 Digital Ads Benchmark Report to get the scoop on where the growth is coming from and which trends to keep an eye on as we move through the year.
This edition of Tinuiti’s quarterly report covers important topics such as:
- The growth of streaming video advertising, and how pricing is trending over time with the addition of premium ad-supported networks
- Strong growth in the share of Amazon DSP spend attributed to television devices in the first quarter of Prime Video ads
- The widespread adoption of AI-powered campaign types such as Google Performance Max and Meta Advantage+ shopping campaigns
