Digital Ads Benchmark Report Q2 2025

The second quarter came with plenty of surprises for marketers, as Temu and Shein reactivated their ad campaigns and Amazon took it easy for a couple of weeks. The Q2 2025 Digital Ads Benchmark Report unpacks these and other shifts observed across search, social, streaming, display, and commerce media.

In this edition of the report, you’ll learn all about key trends such as:

• The adoption rate of Google Demand Gen campaigns with the sunset of Video Action Campaigns, and how much Demand Gen spend is going to video ads.
• Explosive growth across smaller social platforms like Snapchat, Pinterest, and Reddit as advertisers look to diversify their social media spend.
• The rise of Prime Video ads as brands flock to Amazon’s competitive CPM rates.

Don’t go into the back half of the year without digging into what shaped the first six months. Download the Q2 2025 Digital Ads Benchmark Report today.