Leverage what you have to create winning advertising.
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A self-assessment to determine if your brand needs a defensive focus
A curated advertising SKU case study to jumpstart your brand’s setups
Sample campaign views, including placements, budget splits, and bid strategies, that you can implement immediately for your brand
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Luckily for your brand, Russ Dieringer, Founder & CEO at Stratably, and Bridget Marino, Director of Commerce Media at Tinuiti, are dispensing actionable advice on how to activate a strong defense and offense with Kroger Ads.
The brands who win on Kroger.com utilize strong defensive measures and offensive actions as a part of their advertising strategy. Now that retail media allows brands not on the physical shelf to compete with incumbent brands, having a cohesive defense-offense strategy becomes even more crucial for realizing success on Kroger.com.
Tune in on-demand as Russ and Bridget lay out a variety of defensive and offensive strategies brands can employ on Kroger.com using various ad types, promotions and coupons, and bidding and budget management recommendations.
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