The Science of Buyability & Maximizing Prime Day ROI
Wednesday, may 21 @ 10am PT/1pm ET
Engage with industry leaders as they dissect the critical phases of Prime Day, from meticulous pre-event planning to agile real-time execution and strategic post-event analysis.
Discover the nuances of converting customers efficiently and driving sustained growth: learn how to leverage data-driven strategies for maximum impact, and understand the long-term plays that will sustain your momentum beyond the event.
Techniques for retaining and re-engaging new customers, scaling efforts through retail media and omnichannel activations, and leveraging AMC insights for future success.
Register for the panels:
1 Day. 2 Panels.
Prime Day is the ultimate battleground for brands, and in 2025, winning requires more than just showing up—it demands a strategic, data-driven approach. We’re not just offering another webinar; we’re hosting a series of dynamic panel conversations that will elevate your Prime Day strategy.
This isn’t about rehashing the basics. It’s about tapping into the minds of the industry’s sharpest experts, who will reveal the strategic nuances and high-level insights that separate winners from everyone else. Amazon’s ecosystem is constantly evolving, and so are our strategies. With reports indicating a potential expansion of Prime Day beyond the traditional two days to a potential four, adaptability and foresight are more critical than ever.
This is the pre-event briefing that charts Prime Day’s critical phases, arming you with the knowledge needed to ensure a win. This is your opportunity to prime (pun intended) your team and prospects for the most important ecommerce event of the year.
We’re not just providing information; we’re providing a strategic advantage. Get ready to redefine your Prime Day approach with Tinuiti.
Maximizing Readiness: Advanced Strategies for Prime Day Success
10AM/1PM ET
Your future Prime Day strategy will thank you. This session dives deep into the essential steps brands need to take in their Prime Day preparations. From data-driven forecasting to this year’s shopping trends, learn what you can do today to ensure you’re positioned for peak performance when Prime Day hits.
Then, learn how to navigate the complexity that is Prime Day itself. You’ll discover the best approaches to real-time monitoring, agile adjustments, and seamless cross-team communication, ensuring your brand makes the most of this sales super-driver.
Aaron Gooden
Senior Director, Commerce MediaTinuiti
Joy Robinson
Director, Retail OperationsTinuiti
Lesley Hensell
Co-FounderRiverbend Consulting
Panel 2
Beyond Prime Day: Sustaining Momentum & Scaling Success
11AM/2PM ET
Turn your Prime Day wins into long-term growth. We’ll explore how to use your post-Prime Day data, including AMC insights, to understand customer behavior and apply them toward future campaigns. Learn how to maintain new customer engagement and leverage those insights to strategically prepare for Prime Big Deal Days and the critical holiday season.
From budget allocation to long-term brand protection strategies, you’ll walk away with a clear playbook for leveraging your Prime Day knowledge to drive sustained momentum and maximize your ROI throughout the remainder of the year.
Joe O’Connor
Sr Director, Innovation & Growth Director – AmazonTinuiti
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