It’s been nearly 2 months since Amazon Prime Day 2022 came to a close, with 300 million+ items purchased, and over $1.7B saved thanks to special deals and discounts. 

The big question is: Is there going to be another Prime Day in October?

As of today, Amazon has confirmed there will be a Prime Early Access Sale on October 11th and 12th.
Is your brand ready to cash in on what could be one of the biggest shopping holidays of the year? From buttoned-up operations to eye-catching creative and savvy advertising tactics, we’ve compiled the ultimate checklist to ensure you are Prime Day ready.

What is Amazon Prime Day?

Before we dive in, it’s important to understand why Prime Day is one of the biggest shopping events of the year and how it has evolved. Amazon launched Prime Day in 2015 to celebrate its 20th anniversary. The first Amazon Prime Day was a one-day retail holiday for Prime members. Since then, Prime Day has overtaken Black Friday and Cyber Monday as the biggest annual sales event on Amazon, with better deals on more products resulting in increased sales (and Prime memberships).

How is the Prime Early Access Sale Different From the Prime Day Sale?

The Prime Early Access Sale is a Prime member exclusive event promoting Black Friday caliber deals to Prime members to generate early excitement and engagement for pre-holiday shopping. According to Amazon, as part of the new deals event, Amazon is introducing a Top 100 list of some of the season’s most popular and giftable items. New deals from the list will drop throughout the event, offering deep savings across all top categories, including electronics, fashion, home, kitchen, pets, toys, and Amazon devices.

While this would be the first time that Amazon has formally conducted a fall Prime Day like event, it’s not the first time that Amazon has had deal periods in the leadup to Turkey Five. In the past, Amazon has conducted similar events across Beauty, Apparel, and other categories.

Fall Prime Day: The Ultimate Seller Checklist

Review historical performance – One of the best things a seller can do after Prime Day is pay attention to actions. Dig up analytics and demographics from your July Prime Day event and check to see if there was a noticeable increase in things such as new customers or new search items. The goal is to identify your successes and failures and make the changes necessary (or mimic the actions that produced positive results for your brand) to facilitate future growth.

Choose your products wisely & check your inventory levels – Did you go out of stock during this year’s event? Did you have too much inventory on-hand? Take a look at historical performance so you can better prepare for October and other large shopping events like Black Friday and Cyber Monday. You’ll also want to check in with Prime Day experts (like Tinuiti) to ensure you are meeting shipping and other important deal submission deadlines.

Leverage influencers and their platforms Influencers are a valuable tool for brands, as they can influence an entirely new audience of individuals to trust your brand. Typically, individuals are more likely to buy something their favorite influencer promotes than something they see randomly online.

Talk to a Prime Day expert – At Tinuiti we manage advertising for clients across a wide range of industries. As a result, we have an abundance of high-level, category-specific, and brand-specific insights on Prime Day performance. Seeking deeper insights – get in touch with one of our Amazon Prime Day experts today.

Check out brands with big wins In this post, we dive into success stories from several Tinuiti clients who came into Prime Day with a well-planned and executed strategy, and saw their sales skyrocket.

Learn More

Want to learn more about how to prepare for Prime Day in October? 

Be sure to check out our recent blog post, “How To Prep For Prime Day 2022 [Experts Tell All]”.

If you missed our 2022 Live Panel back in July, you can view it on-demand here. The panel of experts from Tinuiti, eComEngine, SellerApp, and Salsify cover everything you need to know to have a successful Prime Day including:

  • How to not only increase your sales, but increase your brand awareness on Prime Day
  • How to use super-effective Amazon features—like Sponsored Brands Video—to increase click through rate and get your product in front of new customers
  • A comprehensive checklist of the steps for success on Prime Day
  • The KPIs you should be looking at to determine Prime Day success (hint: it’s not just sales)
  • And more!

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