What are you shoppers looking to buy on Valentine’s and how can you help them accomplish that goal? Consider:
Run Valentine’s day sales specific to your audience, and sub-groups.
Remarket existing
Feature special Valentine’s sales.
Offer customization for Valentine’s presents, such as gift wrap.
Segment your email list by gender on Valentine’s.
Send a special email to shoppers who bought on Valentine’s last year.
What age are most of your shoppers? Consider them when designing material and sales.
Know When People Shop
Are your shoppers getting Valentine’s presents before or on the holiday?
Remind your shoppers about Valentine’s day using email marketing. Even if your store doesn’t have a connection with the holiday, reach out to let your customers know your thinking of them.
Run a contest before Valentine’s Day for a Valentine’s treat.