Remarketing is great for business owners because it targets qualified traffic. Targeting shoppers who have already visited your site sees much higher conversion rates and ROI’s than more conventional marketing tactics.
So where should you go for your remarketing service? If you include the newly introduced Google Dynamic Remarketing solution, you have 9 major remarketing services on the market. Let’s take a quick look at each.
The Newest Service: Google Dynamic Remarketing
Google’s Dynamic Remarketing service is unique for retailers because it integrates seamlessly with the Google advertising programs that many retailers already use: Google Adwords and Google Product Listing Ads.
Google Dynamic Remarketing is a solid solution for 2 reasons:
- Google pulls product information from your data feed based on items which sell well or what shoppers have viewed recently. This info makes it easy for merchants to create targeted ads.
- Customizing remarketing ads is easy using Google’s templates.
Want help getting started with Google remarketing? Check out this walkthrough.
Want to Learn More About Google Dynamic Remarketing?
Check out the Google Dynamic Remarketing Guide Book!