Google changed its search algorithm 13 times in 2014, 3 times in October alone. Search updates happen frequently, and Paid Search best practices and strategy updates almost daily. Staying on top of search and PPC news is a must for today’s Search Marketer.
PPC Resources for Paid Search Marketers
Below are 65 PPC blogs and resources (in no particular order) which you can utilize to keep a pulse on search news and strategy.
- CPCStrategy– The leading source for actionable PPC, Paid Search and SEM news and strategy
- A Beginner’s Guide to Paid Search– This article discusses the best practices for creating a paid ad and setting a budget for paid search
- Paid Search Ad Copy Auditing – Whiteboard Friday– Moz video discusses the best approaches for writing and optimizing ad copy
- Certified Knowledge– Google AdWords advertiser focused blog
- Don’t Use ‘Holiday’ in Retail PPC Ad Copy (& Other Surprising Optimization Tips)– Overviews some counterintuitive best practices for PPC Ad Copy
- ClickZ– highlights some great AdWords and PPC articles. One of my favorites is 5 Insanely great AdWords Automation Tricks
- Clix marketing Blog-PPC blog with emphasis on Digital and searc
- Trada–Search news and analysis, with small business focus
- Luna Metrics– Features useful PPC and online shopping information. For AdWords Ad Copy tips, check out this article on Call-to-Action-Cheats for Writing Effective PPC Ad Copy.
- Search Engine Watch– (PPC Section) Digital Marketing blog which covers PPC news, best practices and optimizations for Google, Bing and major search engines. Check out Google Retail Search strategy there by me!
- 3Q Digital– Agency Digital marketing blog which covers Analytics, Bing, Display, UX, Google, SEM, SEO, Social and more.
- 12 PPC Tips From the Experts to Start 2014 with a bang– Article on Microsoft that shares insights on executing a successful PPC campaign
- 23 Pay-Per-Click Lessons from Marketing Masterminds-Round up of top PPC articles from experts like Ginny Marvin
- Portent– PPC and ecommerce blog which features useful PPC articles like 8 Free Keyword Research Tools for PPC Advertising.
- Coping with Enhanced Campaigns & The Problem Of Modifier Stacking– By George Michie on SEL is a useful article which talks about advanced PPC strategy
- PPC in 10 Minutes Per Day– covers a basic game play for running PPC campaigns with limited time.
- #PPCChat– Twitter discussion and the PPCChat Blog cover discussions about PPC and paid search on Twitter
- WordStream– Search Marketing strategy for PPC AdWords advertisers.
- AimClear– Online marketing b log with comprehensive search strategy and discussion.
- Tenscores– Blog covering Google AdWords strategy, ad writing and CRO
- FMB Media– PPC Advertising Agency blog
- Didit.com– Search marketing agency blog
- Reddit (PPC Threads)-Discussion board for PPC strategy and questions
- Quora PPC– Forum similar to reddit
- SEO by the Sea– Blog founded by Bill Slawski. Slawski predicts the future of SEO by studying patents from Google and other developers
- An Introductory Guide to Paid Search-Detailed post on using paid search to supplement organic search traffic
- Reel SEO-Unique blog that specializes in proving tips to leverage video to boost SEO rankings
- Holy Grail of eCommerce Conversion Optimization– This resource provides 91 great conversion rate optimization tips
- This CPC article– Provides a round table discussion from over a dozen leading SEO experts
- SEER Interactive– Blog highlights useful articles on SEO and search
- Forrester– Conducts cutting edge research on digital marketing and other technology trends affecting businesses. They offer exceptional content on their blog
- RKG Blog– Discussses leading ecommerce and online shopping trends and strategy for online marketers.
- 12 Must-Have Features of eCommerce Websites For Increasing Sales– CRO and LPO resource for website sales improvement
- Matt Cutts is the head of webspam for Google. He alludes to a number of the best SEO practices on his personal blog
- The Short Cutts– is another blog that focuses on advice Matt Cutts provides. The blog highlights some of his best advice in an easy to view format
- Bing Ads Blog– notes lates news for Bing search Bing ads
- ROI Revolution– Paid search marketing company blog which covers ecommerce and paid search
- Busting the Top 15 SEO Myths of 2014-Article that dispels many of the misconceptions about SEO
- The Top 7 SEO Trends Dominating 2014– covers the importance of Google Authorship and other important trends in SEO
- Litmus– Lading email marketing provider. You can find a number of insightful email marketing tips on their blog
- Top Website Best-Practices to Boost Your SEO– Timely article from MarketingProfs that highlights the best SEO practices
- 5 SEO Techniques You Should Stop Using Immediately– Post from Neil Patel on 5 dangerous SEO techniques that could harm your SERPs
- IdeaLaunch– has a great blog for improving your content marketing strategy
- The Small Business Guide to Google Analytics-Guide for using Google Analytics to measure conversion and traffic goals
- Creating an Ecommerce Tracking Plan for Google Analytics– Resource for using Google Analytics to boost conversions
- Google Analytics Academy– Google learning community where you can take tests, learn from Google experts and become Google Analytics certified
- ReTargeter– has a great blog on retargeting advertisements
- AdRoll– Shares advice on retargeting campaigns
- 100 Great Resources for Design Inspiration– Mashable article with a list of resources for designers
- Ecommerce Times– Site that covers major trends in ecommerce
- The 2 Things Email Marketing Experts Are Doing in 2014– discusses some changes in email marketing and two essential tips to adapt
- 50 Email Marketing Tips and Stats for 2014– Exhaustive resource on email marketing
- Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide– Article on SEW highlighting how to set up and effectively manage RLSA for Google.
- Creating an Online Video Strategy-Resource from Moz for anyone interested in video marketing
- 11 Obvious A/B Tests You Should Try-Introduction to split testing for conversion rate optimization
- 8 Reasons Why Lists are Good for Getting Traffic to your Blog– Timeless piece on the need for lists in email marketing
- Social Media Examiner– Specializes in social media marketing
- Re/Code– Ecommerce blog which has a TechCrunch feel, and opinionated but insightful analysis
- BrandVerity– Lead Generation and online marketing blog
- Moz– Search Engine Optimization, news, and strategy blog
- Online Marketing Institute (OMI)- Subsciption online marketer school with resources on Digital Marketing, SEM, SEO, Social, Analytics, B2B and all things marketing(membership fee)
- Lynda– Paid training library with extensive resources on search, web, and all things marketing. (memership fee)
- DMA Certified Marketing Professional– Paid Online Marketer accreditation program for marketing including email, social, mobile and leading marketing areas
- Inbound.org– Inbound Marketing community where authors and readers can share articles
Bonus: Other Blogs to Follow for Marketers
- Social Media Examiner– Social Media Marketer blog with emphasis on social news and strategy
- Top Rank– Online Marketing, search and SEM blog
- ReadWrite– Web Based marketing blog
- Econsultancy– Ecommerce blog with coverage for Social, Mobile, Content and Email marketing
- Duct Tape Marketing– Marketing blog for small business
- Copyblogger– Content Marketing resources, also features LEDE content marekting podcast
- Digiday– Digital marketing blog with brand, agency, publisher and platform content
- Hubspot– Marketing platform blog with coverage in blogging, SEO, Social, LPO, email and Analytics
- LinkedIn Pulse– LinkedIn feed for trending search and ecommerce articles
- Marketing Profs– Marketing blog for advertisers, brand maangers, content directors, and email marketers
