The 2024 Paid Social Marketing Guide
From Building Community to Leveraging AI: Navigating 2024’s Social Marketing Evolution
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In 2023, we saw a focus on TikTok’s growing momentum, augmented reality, first-party data, influencer/creator marketing tactics, and so much more. In 2024, those themes will remain, but in this year’s Social Media Marketing Guide we’ll dive deeper into omni channel retail efforts, the natural rise in UGC and influencer marketing, the expanding realm of social commerce, AI powered ad tech and creative, and more.