Research
Google Ads Benchmark Report:
Q3 2021
Google Ads Benchmark Report:
Google search ad spending growth remained above pre-pandemic levels in Q3 2021, but advertisers are finding that higher average cost per click is driving the bulk of their investment increase. While weaker competition helped push down click costs in early 2020, Google CPCs are now significantly outpacing 2019 levels.
Read the full Google Ads Benchmark report for a breakdown of this trend along with over 25 charts with analysis across search, display, and YouTube with insights on topics including:
- How advertisers are paying significantly more for keywords containing their own brand name in 2021 with CPCs for the segment rising 46% Y/Y in Q3
- The growing importance of TV screen ad impressions to both YouTube and Google’s DV360 platform
- Why after a spring surge, ad clicks produced by Google Maps retreated to 2019 levels over the course of Q3 2021
- The impact that Amazon is now having on both Google Shopping and text ad auctions after being noticeably absent from Google auctions for much of 2020
