Marketing in 2023:
5 Big Bets For the CMO
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Like Winston Churchill once said, “Never let a good crisis go to waste.” While other companies are battening down the hatches to weather the storm, we believe now is the time to plot out how your brand can not just survive 2023 but thrive in it. This report will show you how.
In Tinuiti’s highly anticipated annual white paper, we lay out the five most seismic transformations in digital advertising that are going to make an impact on whether your brand just survives or actually thrives in 2023.
Topics covered are:
- BIG BET #1 VIDEO: Big Social is dead, long live video
- BIG BET #2 COMMERCE: Cleanup in Aisle 2023–Aftershocks of the Retail Media Boom
- BIG BET #3 MEASUREMENT: Marketers Got a Two-Year Stay of Execution (& They’re Still Gonna Blow It)
- BIG BET #4 STREAMING: An Ad-based Netflix Op
- BIG BET #5 CULTURE: The ‘Post-Office’ World— Your Culture Revolutionaries May Be Hiding in Plain Sight