The Ultimate Guide to Email Personalization
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Going Beyond the Buzz With Email Personalization
Personalization has long been a buzzword in digital marketing, especially for email. But personalization can have many meanings and manifestations, ranging from basic use of a subscriber’s first name to highly complex campaigns leveraging multiple data points and dynamic content to create truly one-to-one communication. Because of this wide range in execution, it can be difficult for brands to understand how to get started, and what it takes to scale personalization efforts.
Email Personalization: Beginner to Advanced
Download The Ultimate Guide to Email Personalization best practices and insights from Tinuiti and Iterable’s top email experts on topics like:
- How and where to collect basic subscriber information, email engagement data and purchase data, and then leverage it to personalize email campaigns.
- How to use website activity and purchase history to improve conversions and ROI of email campaigns
- How to leverage predictive analytics to take your email personalization to the next level