Research
Digital Ads Benchmark Report Q3 2023
Quarterly Trends Across Google, Meta, Amazon, and More
Whether you’re focused on search, social media, marketplaces, streaming video, or display advertising, the Q3 2023 Digital Ads Benchmark Report has everything you need to better understand the key developments impacting performance across channels. Access your copy today.
Based on data from more than $4 billion in media under management annually at Tinuiti, the Q3 2023 Digital Ads Benchmark Report dives into the most important trends unfolding across the digital marketing landscape, including:
- Meta’s continued rebound, helped along by Reels and the steady rise of Advantage+ shopping adoption among retail advertisers
- Performance Max adoption topping 90% among Google Shopping advertisers, and a September jump in the share of PMax spend attributed to video
- Walmart Sponsored Products CPC leaping 33% year over year in the third quarter as advertisers lapped the mid-2022 update to a second-price ad auction
