Influencer Marketing: An Inside Lewk from Meta & Influencer @anaisabellesite

What We Covered

Influencers need to be authentic? You don’t say. Tired of those stale tropes about Influencer Marketing? Looking for some fresh-baked and piping hot actionable insights? Get a peek behind the Influencer curtain with two authorities from the platform side (Meta) and the Influencer side @anaisabellesite. Creative Strategist at Meta and big-time Creative Influencer herself, Hayet Rida brings a multi-hyphenate perspective. As for Influencer Ana Isabelle, she recently starred as Rosalia in Steven Spielberg’s feature film version of the Broadway hit musical West Side Story. Listen in on the frank discussion covering the difference between “Creator” and “Influencer,” how to create content driven by a deep understanding of audience needs, and building a test-and-learn model that actually drives revenue (not just likes.)