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The 2022 Social Media Advertising Series

03.03.22_LP-Hero

1 day. 4 sessions. 9 experts.

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There is no shortage of changes in the social media advertising landscape: the increased need for channel diversification, tools that accurately measure impact throughout the funnel, and the ever-encroaching metaverse — we’ll be covering all of it in this series, with experts diving into how to maximize your social media advertising impact with efficient video use, a measurement that accurately reflects your performance, and more.

Join us and our partners for a jam-packed day of everything you need to know to succeed with social media advertising this year.

What You’ll Learn

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Livestream shopping, augmented and virtual reality advertising, and everything else you need to know about to be on the cutting edge of social advertising in 2022
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How to use video efficiently across platforms in a way that catches viewers’ attention
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Navigating contextual targeting in a privacy-by-default world, including how one of our biggest clients is seeing success
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Expert recommendations effectively measurement of social advertising impact across platforms and tactics

Agenda

Social Media Marketing

What Successful Leaders Need To Be Thinking About in 2022

2022 is going to be a huge year in social media advertising. Brands will increasingly utilize augmented and virtual reality so consumers can virtually try on items. Platform changes will necessitate strong channel diversification. And there are also continued privacy changes. Nonetheless, 2022 will be a record-breaking year – and you’ll want to make sure you’re taking advantage of what’s on the horizon.

In this session, our social media advertising expert dove into the most important things to think about this year: channel diversification, measurement, and new features like live stream shopping and augmented + virtual reality.

Creating Engaging Videos

Everything You Need To Know To Produce Authentic Content Across Channels

The rise of TikTok has made video even more prominent across all social platforms – and flipped the script from highly polished content to the kind of authentic, user- and influencer-generated content that appeals to consumers.

In this session, we partnered with video creative agency ReadySet to talk about how to create engaging, authentic videos that work across platforms, and how to measure their performance.

Contextual Targeting in a Post-Privacy World

A Great Place to Start is Reddit, the World’s Largest Online “Community of Communities.”

Reaching your ideal customers is becoming far more challenging with increased signal loss, but engaging in online communities can be one way to mitigate these changes.

In this session, we partnered with Reddit, where hyper-specific, well-informed, and passionate communities meet on the Internet, to discuss how marketers can engage with unduplicated audiences through various paid and organic tactics.

Panel Discussion

The New Blueprint for Social Measurement Given Privacy Changes

Throw out your old measurement playbooks! The privacy changes over the last year have rendered them obsolete. The good news is there are ways to adapt – and our experts have the advice you need.

In this session, we partnered with Influencer Marketing platform IZEA and ecommerce helpdesk, Gorgias, to talk about the biggest measurement challenges we see with our clients, tactics to measure performance across channels, and our data-fueled predictions for how social measurement is going to change over the next year.

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[Americas]
[From The Experts]
[From The Experts]