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Full Funnel Advanced Amazon DSP Strategy
How Top Brands Use Amazon DSP To Thrive On The Marketplace
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Some topics we discussed:
- A crawl, walk, run approach to Amazon DSP
- Full-funnel Amazon advertising strategy
- Leveraging customer data to target shoppers
- How to grow brand awareness both on and off Amazon
- How Tinuiti implemented a successful Amazon DSP strategy for a luxury beauty brand
Amazon has seemingly endless data about shopper preferences and behavior; now, you can leverage that data to get your products and store in front of the audience most likely to buy. Amazon DSP enables brands to leverage this data throughout the whole advertising funnel from awareness to purchase. Done right, a full-funnel advertising strategy gives you the chance to gain market share from competitors. Hear success stories of clients who achieved impressive YoY growth for each ASIN we heavily advertised through DSP, which helped them grow brand awareness both on and off Amazon.
Our Speakers
Maddie Kaseeska
Sr. Marketplace Programmatic Analyst
Jonathan Cole
Marketplace Programmatic Analyst
