The amount of money marketers spent on Amazon Sponsored Brands and Products surged at the end of 2020, due in part to the growth in Sponsored Brands Video. In fact, Sponsored Brand spend growth was the highest in Q4 of 2020 of the last two years.
Utilizing both of these tactics is critical for 3rd-Party advertisers to target your ideal customer.
Join one of our in-house experts as we walk through best practices for Amazon Sponsored Brands and Sponsored Products ads. We review tactics to drive ROI as well as how to avoid common pitfalls we see vendors make. We dove deep into the details of what we have seen work (and not work)!
Some topics we discuss:
- Learn the best-performing strategies for Sponsored Products and Sponsored Brands from our Amazon expert
- Review common pitfalls and issues to watch out for, including effectively using broad phrase and match type
- Understand what it takes to build a successful campaign with best-in-class examples
- Learn how—and when—to utilize Sponsored Brands and Sponsored Products to make the biggest impact