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Conquering Q4

A Holiday Planning Summit for Marketers

The holiday shopping season is always a crucial time for sellers—and the 2021 holiday season is going to be the biggest and least predictable  given changing consumer behavior coming out of the pandemic. 

Are you ready for the high traffic volume of Q4? In this summit, our experts discussed everything you need to be prepared—including how to integrate your strategy across marketplaces, build seamless operations, reach new customers, reactivate past customers, and uplevel your creative, paid search, and email strategies to reach customers during the oversaturated season. 

What You’ll Learn

How to build visibility across marketplaces by taking advantage of new features
Using data from high-traffic periods to inform your strategy and operations
How to gain visibility and easily convert customers using creative and shoppable feeds
How to successfully build a strategy to navigate the dual era of both pandemic and privacy

Agenda

Retail Media Madness: A Guide to an Integrated Holiday Strategy

Consumers are increasingly shopping on a diverse number of online retailers— which means your brand needs to be in those places,too. In this session, retail media expert Elizabeth Marsten discusses how to convert customers across the wide ecosystem of marketplaces this holiday season.

Elizabeth Marsten

Senior Director, Marketplace Strategic Services

The Walmart Effect: Succeed Here, Succeed Everywhere

As the second largest online seller in the US, success on Walmart not only drives your bottom line on Walmart, but also improves your success across marketplaces. In this session, our Walmart experts discuss how to be successful in Q4 with operations and advertising.

Stuart Clay

Associate Director, Marketplace Strategic Services

Santi Rocha

Specialist, Marketplaces

Prime Day Data Hold the Answers (but are you asking the right questions?)

In this session, our experts discuss how to use performance data from the second biggest ecommerce event of the year—Prime Day—to inform your strategy for the biggest event of the year: the holiday shopping season, most notably Black Friday and Cyber Monday.

Julia Maryatt

Specialist, Marketplaces

andy taylor amazon ads researcher

Andy Taylor

Director of Research

Marketplace Ops: Making Sure You’re all Buttoned Up for Q4

The last 18 months have upended marketplace operations and fulfillment —and this holiday season promises to hold a unique set of challenges. In this panel, we partner with fulfillment and operations experts Shipbob, Skubana, and eComEngine to discuss how to create a fulfillment strategy that works for your business and ensure you are set up for success.

Mark Russo

Senior Specialist of Marketplace Operations

Rodolfo Smith-Villarreal III

Account Manager

Paul Rice

Director of Marketing

Casey Armstrong

Chief Marketing Officer

Building New Audiences (and Reactivating Old Ones) Before the Holiday Season

Building your audience before the holiday season couldn’t be more important to having a successful Q4. Yet it’s more challenging than ever in the age of privacy. In this session, our privacy and analytics experts share the types of strong remarketing strategies so you can have a successful Q4.

Liz Emery

Senior Director of Mobile & Ad Tech Solutions

andrew richardson vp of analytics at tinuiti

Andrew Richardson

SVP, Analytics & Marketing Science

Nirish Parsad

Nirish Parsad

Martech Solutions Architect

Bringing your Shopping Feed to Life for Q4

Platforms are increasingly launching feed-driven shoppable products to blend social media and ecommerce—and feed-driven spend is accelerating accordingly. In this session, we dive into the numerous areas that impact shoppable media—search, social strategy, display strategy, and creative assets— and how to tie them all together into a powerful feed for converting customers.

Design Matters: Creative that Fuels the Funnel

How do you break through the deafening roar of Q4 noise? For starters, prepare your content strategy ahead of time. In this session, our creative experts will discuss how to use the latest consumer preference research and data to inform your content strategy. It’s time to inject some holiday spirit into your creative using an insights-based strategy!

Alexandria Thomas

Group VP of Creative

AJ Swamy

Associate Director, Marketplace Strategic Services

From Email to SMS: Overcoming Messaging Saturation During the Holiday Season

Getting customers’ attention during the most saturated marketing time of the year is a tall order. Successful messaging includes targeting audiences, personalized messaging, and the right channels. In this session, we partner with ecommerce marketing platform Yotpo to discuss how to break through to potential customers—especially on Black Friday and Cyber Monday.

Leah Lloyd

Group Director, CRM & Email

Maggie Dunn

Associate Product Marketing Manager for SMS

Upping Your Paid Search Conversions in Q4

Optimizing your paid and local search tactics helps reach customers —no matter where they are shopping. In this session, we partner with conversion experts Invoca to discuss how to build a winning paid and local search strategy for Q4.

Kat Hanlon

Strategist, Paid Search

Blair Symes

Senior Director of Product Marketing

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