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Conquering Q4
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The holiday shopping season is always a crucial time for sellers—and the 2021 holiday season is going to be the biggest and least predictable given changing consumer behavior coming out of the pandemic.
Are you ready for the high traffic volume of Q4? In this summit, our experts discussed everything you need to be prepared—including how to integrate your strategy across marketplaces, build seamless operations, reach new customers, reactivate past customers, and uplevel your creative, paid search, and email strategies to reach customers during the oversaturated season.
What You’ll Learn
How to build visibility across marketplaces by taking advantage of new features
Using data from high-traffic periods to inform your strategy and operations
How to gain visibility and easily convert customers using creative and shoppable feeds
How to successfully build a strategy to navigate the dual era of both pandemic and privacy
Agenda
Retail Media Madness: A Guide to an Integrated Holiday Strategy
Consumers are increasingly shopping on a diverse number of online retailers— which means your brand needs to be in those places,too. In this session, retail media expert Elizabeth Marsten discusses how to convert customers across the wide ecosystem of marketplaces this holiday season.
Elizabeth Marsten
Senior Director, Marketplace Strategic Services
The Walmart Effect: Succeed Here, Succeed Everywhere
As the second largest online seller in the US, success on Walmart not only drives your bottom line on Walmart, but also improves your success across marketplaces. In this session, our Walmart experts discuss how to be successful in Q4 with operations and advertising.
Stuart Clay
Associate Director, Marketplace Strategic Services
Santi Rocha
Specialist, Marketplaces
Prime Day Data Hold the Answers (but are you asking the right questions?)
In this session, our experts discuss how to use performance data from the second biggest ecommerce event of the year—Prime Day—to inform your strategy for the biggest event of the year: the holiday shopping season, most notably Black Friday and Cyber Monday.
Julia Maryatt
Specialist, Marketplaces
Andy Taylor
Director of Research
Marketplace Ops: Making Sure You’re all Buttoned Up for Q4
The last 18 months have upended marketplace operations and fulfillment —and this holiday season promises to hold a unique set of challenges. In this panel, we partner with fulfillment and operations experts Shipbob, Skubana, and eComEngine to discuss how to create a fulfillment strategy that works for your business and ensure you are set up for success.
Mark Russo
Senior Specialist of Marketplace Operations
Rodolfo Smith-Villarreal III
Account Manager
Paul Rice
Director of Marketing
Casey Armstrong
Chief Marketing Officer
Building New Audiences (and Reactivating Old Ones) Before the Holiday Season
Building your audience before the holiday season couldn’t be more important to having a successful Q4. Yet it’s more challenging than ever in the age of privacy. In this session, our privacy and analytics experts share the types of strong remarketing strategies so you can have a successful Q4.
Liz Emery
Senior Director of Mobile & Ad Tech Solutions
Andrew Richardson
SVP, Analytics & Marketing Science
Nirish Parsad
Martech Solutions Architect
Bringing your Shopping Feed to Life for Q4
Platforms are increasingly launching feed-driven shoppable products to blend social media and ecommerce—and feed-driven spend is accelerating accordingly. In this session, we dive into the numerous areas that impact shoppable media—search, social strategy, display strategy, and creative assets— and how to tie them all together into a powerful feed for converting customers.
Evan Kirkpatrick
VP, Shoppable Media
Patrick Hentschel
Senior Director, Global Accounts
Design Matters: Creative that Fuels the Funnel
How do you break through the deafening roar of Q4 noise? For starters, prepare your content strategy ahead of time. In this session, our creative experts will discuss how to use the latest consumer preference research and data to inform your content strategy. It’s time to inject some holiday spirit into your creative using an insights-based strategy!
Alexandria Thomas
Group VP of Creative
AJ Swamy
Associate Director, Marketplace Strategic Services
From Email to SMS: Overcoming Messaging Saturation During the Holiday Season
Getting customers’ attention during the most saturated marketing time of the year is a tall order. Successful messaging includes targeting audiences, personalized messaging, and the right channels. In this session, we partner with ecommerce marketing platform Yotpo to discuss how to break through to potential customers—especially on Black Friday and Cyber Monday.
Leah Lloyd
Group Director, CRM & Email
Maggie Dunn
Associate Product Marketing Manager for SMS
Upping Your Paid Search Conversions in Q4
Optimizing your paid and local search tactics helps reach customers —no matter where they are shopping. In this session, we partner with conversion experts Invoca to discuss how to build a winning paid and local search strategy for Q4.
Kat Hanlon
Strategist, Paid Search
Blair Symes
Senior Director of Product Marketing