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A Holiday Planning Summit for Marketers
The holiday shopping season is always a crucial time for sellers—and the 2021 holiday season is going to be the biggest and least predictable given changing consumer behavior coming out of the pandemic.
Are you ready for the high traffic volume of Q4? In this summit, our experts discussed everything you need to be prepared—including how to integrate your strategy across marketplaces, build seamless operations, reach new customers, reactivate past customers, and uplevel your creative, paid search, and email strategies to reach customers during the oversaturated season.
Consumers are increasingly shopping on a diverse number of online retailers— which means your brand needs to be in those places,too. In this session, retail media expert Elizabeth Marsten discusses how to convert customers across the wide ecosystem of marketplaces this holiday season.
As the second largest online seller in the US, success on Walmart not only drives your bottom line on Walmart, but also improves your success across marketplaces. In this session, our Walmart experts discuss how to be successful in Q4 with operations and advertising.
In this session, our experts discuss how to use performance data from the second biggest ecommerce event of the year—Prime Day—to inform your strategy for the biggest event of the year: the holiday shopping season, most notably Black Friday and Cyber Monday.
The last 18 months have upended marketplace operations and fulfillment —and this holiday season promises to hold a unique set of challenges. In this panel, we partner with fulfillment and operations experts Shipbob, Skubana, and eComEngine to discuss how to create a fulfillment strategy that works for your business and ensure you are set up for success.
Building your audience before the holiday season couldn’t be more important to having a successful Q4. Yet it’s more challenging than ever in the age of privacy. In this session, our privacy and analytics experts share the types of strong remarketing strategies so you can have a successful Q4.
Platforms are increasingly launching feed-driven shoppable products to blend social media and ecommerce—and feed-driven spend is accelerating accordingly. In this session, we dive into the numerous areas that impact shoppable media—search, social strategy, display strategy, and creative assets— and how to tie them all together into a powerful feed for converting customers.
How do you break through the deafening roar of Q4 noise? For starters, prepare your content strategy ahead of time. In this session, our creative experts will discuss how to use the latest consumer preference research and data to inform your content strategy. It’s time to inject some holiday spirit into your creative using an insights-based strategy!
Getting customers’ attention during the most saturated marketing time of the year is a tall order. Successful messaging includes targeting audiences, personalized messaging, and the right channels. In this session, we partner with ecommerce marketing platform Yotpo to discuss how to break through to potential customers—especially on Black Friday and Cyber Monday.
Optimizing your paid and local search tactics helps reach customers —no matter where they are shopping. In this session, we partner with conversion experts Invoca to discuss how to build a winning paid and local search strategy for Q4.
