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Data-Driven Influencer Marketing:
Webinars
Data-Driven Influencer Marketing:
Scaling Full-Funnel Growth Beyond Vanity Metrics
What We Covered:
- Everything you need to know about Influencer marketing, including the shift away from driving follower counts and toward driving conversions
- Getting more bang for your influencer dollars by integrating Influencer content widely across other digital channels and tactics
- The analytics you should be looking at to determine if your Influencer campaign is effective (hint: it’s not just about gaining new followers)
- Four of our big bets on the future of Influencer marketing