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Harvest Season

Building & Utilizing 1P Data to Boost Retention & Loyalty

What we covered:

Building a Lifecycle Marketing strategy for the holiday season that fuels your messaging plan going into 2023
Implementing A/B testing across channels to analyze performance in order to fuel future campaigns
How to create cohesive messaging across channels that drives performance – and isn’t redundant
A comprehensive checklist on how you can implement all of this into your holiday messaging plan

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The most effective Lifecycle Marketing strategies continuously gather first-party data, test new strategies, and constantly employ the data and learnings to further refine your customer’s lifecycle journey.

In this webinar, our team partners up with personalized text messaging solution, Attentive, and Tinuiti client, beach towel company, Sand Cloud, to discuss how we worked together to boost the brand’s performance.

We dove into how to refine workflows, improve onsite overlays and welcome series, and continually test to build a highly refined Lifecycle Marketing plan that delivers results.

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Our Speakers

Heidi Pauer

Strategist, Lifecycle Marketing

Tinuiti

Holly Prescott

Senior Agency Strategy Manager

Steven Ford

Co-Founder + CMO