View On Demand
How Expert Lifecycle Marketers Use First-Party Data to Drive Growth
Register to View On Demand:
What we covered:
- The strategies you need to know to convert one-time visitors into lifetime customers
- How to listen for, collect, and store first-party data that builds customer trust
- Table stakes and advanced strategies to enhance the customer journey
- A checklist to identify the best data to inform your lifecycle strategy
Customer retention is the new acquisition. But, with ongoing privacy changes, you need a first-party data strategy that builds trust with your customers, and a robust system to leverage first party-data to fuel the customer journey.
In this webinar, we partnered with the marketing automation platform, Klaviyo, to cover A to Z strategies for data use and tactics to drive growth throughout a customer’s lifecycle journey.
Our Speakers
Kellie Collins
Associate Director, CRM & Email
Ben Frutos
Director of Lifecycle Marketing