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Streaming Advertising 201

How to Succeed Across a Fragmented Landscape

What we covered:

The current streaming and television advertising landscape
Our proven five-step planning process for how to tap into the wide range of fragmented offerings for streaming and televised ads
How to plan for and activate on streaming advertising

The streaming and television advertising landscape is too fragmented to accommodate a one-size-fits-all approach across screens. So, how do marketers adapt?

In this webinar, our streaming and TV expert partnered with advertising platform OpenAP to discuss how to tap into TV, streaming, and video ads across platforms in a cohesive marketing strategy.

Our Speakers

Jesse Math

VP, Advanced TV & Video Solutions

Tinuiti

Abbey Thomas

Chief Revenue Officer

OpenAP