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2022 State of Streaming

Key Trends and Insights Across Video and Audio

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Even facing strong year-ago comps and an uncertain macroeconomic environment, spending on streaming video ads continued to grow in Q2 2022, albeit at a slower pace than in Q1. Hulu grew faster than the streaming market overall, but also saw a deceleration. Read the 2022 State of Streaming report for more detail on these trends, the outlook for the rest of the year, and additional data points.

Actionable insights include:

The 2022 State of Streaming report is based on anonymized data from clients of Bliss Point Media, a Tinuiti company. With $3 billion in digital media under management, Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, and Amazon.

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