Research
2024 Apparel Marketing Study
From Temu to TikTok, How Apparel Shopping is Changing Across Generations
From the growth of Chinese behemoths like Shein and Temu to emerging technologies and channels, the world of apparel is rapidly changing, and consumer habits with it.
To better understand the shifts taking place, Tinuiti surveyed 1,000 US adults who regularly shop for apparel in March 2024. The resulting report includes a wide array of insights on key topics such as:
- Whether shoppers expect to spend more on apparel over the next year and how inflation continues to impact those decisions.
- How important influencers and social media have become for apparel purchases, particularly among Gen Z.
- The tools shoppers value most in evaluating apparel purchases, from virtual try-on technology to videos and user reviews.
How shoppers are discovering, researching, and purchasing apparel will continue to evolve, especially as younger generations make their mark. Download Tinuiti’s 2024 Apparel Marketing Study today to learn more.
