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In 2026, commerce is finally beginning to operate as one machine. Amazon’s AI-driven discovery, cross-platform retail media ecosystems, autonomous shopping rails, and operational choices that now influence growth as much as media does.
Across two days, we will break down the new system behind how people discover, decide, and buy into easily digestible parts.
Day 1 takes you inside Amazon’s new architecture — from Rufus to sponsored prompts to AMC-powered full-funnel systems — and shows how leading brands are stitching together CTV, DSP, search, and retail media into a single growth engine.
Day 2 zooms out to the wider retail landscape, where Walmart’s acceleration, non-endemic, non-commerce brands advertising on retail media, social commerce, AI SEO, and autonomous agents are rewiring who makes the purchase and how.
If you want your brand to move faster, spend smarter, and operate inside the connected reality that’s already here, this is the roadmap.
10AM/1PM ET
Nationally-recognized commerce expert Elizabeth Marsten opens the summit by showing how commerce now touches every part of the funnel. With a brief look at how last year’s expectations played out, this session lays the groundwork for what’s next. As retail media spend nears $200B and Amazon and Walmart dominate investment, Elizabeth will guide brands on how to operate in a connected commerce system to drive growth without waste.
10:15 AM PT / 1:15 PM ET
Amazon now influences how products are discovered across marketplaces, search engines, and large language models. In this session, commerce media and AI SEO experts explore how Amazon data shapes AI-driven discovery beyond the on-platform experience. Learn what this shift means for brand visibility and where advertisers should focus as commerce and generative AI continue to converge.
10:50 AM PT / 1:50 PM ET
What does full-funnel actually look like when it works? Using Tinuiti’s award-winning illy case study, this session shows how CTV, DSP, sponsored ads, and AMC measurement worked together to drive a 35% revenue lift — and #1 Best Seller status. Walk away with a proven, repeatable framework you can apply immediately.
11:25 AM PT / 2:25 PM ET
Amazon DSP is getting simpler — and smarter. Tinuiti, Amazon, and Skai break down how Performance+ and Amazon Marketing Cloud (AMC) are changing how advertisers plan, target, and optimize across Amazon’s ecosystem. Learn how automation, ad inventory access, advanced targeting, and AMC insights are driving more efficient, full-funnel growth.
If DSP still equals display in your mind, this session updates the strategy.
12:00 PM PT / 3:00 PM ET
Search on Amazon is no longer about keywords alone. AI is reshaping how products are surfaced, evaluated, and converted. Tinuiti and leading Amazon tech partners break down what’s changing in Sponsored Ads, creative, targeting, and AMC measurement — and how to modernize your search strategy for real growth in 2026.
10:00 AM PT / 1:00 PM ET
Agentic commerce is everywhere right now, but what does it actually mean and how real is it? Simon Poulton kicks off Day 2 by separating hype from reality, breaking down where AI is already influencing shopping and where expectations are getting ahead of themselves. He will explore how platforms like Amazon and Walmart are approaching automation, what open and closed shopping environments look like, and what this could mean for how brands connect with consumers as AI takes on a bigger role in purchasing.
10:35 AM PT / 1:35 PM ET
Retail media is expanding beyond retailer-owned sites.
In this session, Tinuiti joins TripleLift, a leading programmatic advertising platform, to unpack how retail media networks are extending reach through programmatic, CTV, and strategic partnerships. Learn what is worth using, what to avoid, how pricing compares, and how brands can take advantage of new access points beyond the retail site.
11:10 AM PT / 2:10 PM ET
Walmart Connect is moving fast, but not every new feature is worth your time.
Tinuiti breaks down what Walmart Connect is prioritizing, how brands should evaluate new innovations, and how to turn beta features into real business impact. Through real-world examples, this session shows how smart positioning and full-funnel thinking transform experimentation into scalable brand building and growth.
11:45 AM PT / 2:45 PM ET
In this panel, Tinuiti experts join full-service TikTok Shop partner Spotlight and the marketing measurement platform WorkMagic to explore how social platforms are becoming the engine of discovery, how retail media and programmatic expansion are reshaping the funnel, and how operational and measurement realities are converging with media strategy. Together, they unpack what this convergence means for growth in 2026 and how brands should prepare for a fully integrated, commerce-first future.
