Research
Google Ads Benchmark Report: Q2 2021
Year-over-year growth for Google advertisers in Q2 2021 were primarily driven by the disruptive effects of the pandemic a year earlier and the subsequent recovery. As consumer behavior continues to regain a sense of normalcy, some industries like travel are seeing a significant rebound in traffic, while others like ecommerce are seeing volume cool from pandemic-driven spikes.
Read Tinuiti’s latest Google Ads Benchmark to see how brands are navigating a landscape that looks very different from a year ago, including insights on:
- Why Google search CPCs have risen so sharply year-over-year, even for industries like retail
- How Amazon evolved Google text and Shopping ad programs since early 2020, and how it’s most impacted Google auctions in recent months
- YouTube’s stellar spend growth and its rise on connected TV
