TV That Performs:

What We’ll Cover:

• TV is a performance channel—not just a brand builder. Learn why smart marketers are shifting budget from last-click into scalable, incremental channels like Streaming TV.
• Cut through waste with smarter buying. Discover how Bliss Point by Tinuiti tech identifies undervalued inventory and reallocates spend dynamically to drive true business outcomes.
• Optimize every dollar, every day. Learn how real-time feedback loops and incrementality-based insights help you ditch legacy tactics and enjoy the measurable growth your media dollars deliver.
• Streaming’s sweet spot in the funnel. Understand how addressability, flexible buying, and sophisticated measurement can transform CTV into the backbone of a modern full-funnel strategy.

Harry Browne

Vice President of TV, Audio & Display Innovation Tinuiti

Shasta Cafarelli

Senior Vice President, Media Investment Tinuiti

In a world of chasing clicks, Tinuiti challenges the norm: clickable doesn’t always mean incremental. The real waste? Budget stuck in channels that don’t deliver meaningful growth.

Streaming TV is your brand’s most undervalued growth lever—and with Tinuiti’s patented tech, Bliss Point, we dynamically shift spend to what actually performs.

If your media strategy is stuck in 2019, it’s time to rethink. TV has evolved. So should your media budget.

Join Tinuiti’s in-house experts, Harry Browne and Shasta Cafarelli, for a behind-the-scenes look at how we optimize TV for real performance – not passive impressions!