OTT & Connected TV
Grab the attention of your audience in a whole new way.
An opportunity you can’t afford to miss.
Unskippable. Unstoppable. Create an immersive experience your audience can’t ignore with our scalable, targetable, data-driven approach to OTT.
New Audiences, New Possibilities
Meet your brand’s next big break.
OTT is disrupting the industry for good. As traditional TV continues to lose viewers, an estimated 147M US adults will use ad-supported OTT services like Hulu, CBS All Access, Sling, and Pluto in 2020 alone (that’s more than Instagram!). By adding this new channel to your media mix, you have an unprecedented opportunity to target new audiences in new ways—and to do so ahead of competitors who aren’t as ad-savvy.
Our OTT strategies go beyond just reach and frequency, offering you the scale you need to acquire new customers and reach your unique business objectives through more lines of data targeting and performance measurement. Whether you’re looking to measure visits and sales on your website, foot traffic to your stores, brand lift, or something else, it’s not a question of if OTT will work for you, but how.
A Native Approach
The range you need to succeed.
TV or digital? When it comes to OTT, our team combines the best of both worlds. By taking an OTT-native approach, we are able to execute the right type of buy for your brand’s objectives. OTT is a unique form of media: its large-format, sound-on, unskippable nature offers unparalleled creative impact, while targetability and measurability allow us to pinpoint the results you’re after with advanced, data-based audience segmentation.
That means we can execute brand, reach and frequency buys and sponsorships, as well as perform programmatic buys that use data and measurement to drive outcomes. Though the details are nuanced (and our experts know best!) you should know that whatever your goals, we can leverage your first-party data or external third-party datasets to target in-market audiences, and then measure how those audiences convert post-exposure.
Be everywhere your customer is.
The real magic of our OTT program lies in our strategic cross-channel approach, which unifies the data strategy with sequential messaging across your media mix. This cross-channel strategy enables a unified audience experience across all channels and screens, and a sequential retargeting strategy that surrounds the consumer and drives conversion.
In short, your audiences can be targeted on their TV screens, then retargeted across OTT, audio, display, and more, creating a truly connected cross-channel ecosystem that moves the needle for your brand.
Partnerships & Transparency
Know the impact of every dollar spent.
With Tinuiti’s OTT program, you’ll never be in the dark. We own and operate all of our deals directly with virtually every TV and OTT publisher and platform. This gives us—and you—full transparency into each dollar spent, and the ability to granularly optimize for performance.
There are two ways to buy OTT: guaranteed IOs or data-driven programmatic. Each has benefits and trade-offs, and we will work with you to determine which is best for your needs. Regardless of how it’s done, you can rest assured that transparency is included in every buy.
Ad Recall Meets Brand Safety
Always just right.
There’s an art to frequency, and it comes down to control. You don’t want to kill an audience’s interest by spamming them with the same ad nonstop, but you do want to be sure your audience has enough exposure to make your message stick.
We control frequency to ensure brand safety—that your ad is never shown where you don’t want it to be—but also to ensure effective reach and ad recall necessary to drive performance or brand lift. Over the course of your OTT campaigns, the Tinuiti team will be working diligently to optimize the balance between reach and frequency levels to produce results.
Mitigate Your Risk
Get ahead of the competition. And stay there.
Diversifying your ad dollars is just good business. By adding OTT to your media mix, you’re not only taking advantage of an entirely new way to target your customers, you’re also ensuring your brand exists outside of the realm of social media.
Tinuiti is at the forefront of this innovative new medium, and when you work with us, you will be too. You’ll stand out from your competitors and appeal to your audience with a fresh approach to your marketing—and an incredible team supporting you behind the scenes.
Meet some of our OTT experts.
Vice President, Client Strategy, Planning and Platforms
Jesse joined the Tinuiti team in 2019. He’s an industry thought leader in the D2C over-the-top (OTT) media, and he’s passionate about helping brands reach that perfect balance between growth and profitability.
Fun Fact About Experience
Prior to working in media, Jesse worked as a snowmaker, lumberjack, and wedding DJ in Lake Tahoe.
Level up your learning.
From social platform insights to the latest tactics, technologies, and best practices, find out what the Tinuiti team is buzzing about. Start with OTT.
Over her 20+ year marketing career, Ivonne Kinser has played leadership roles in multiple corporations representing multi-billion dollar brands, as well as top advertising agencies such as McCann and Ericsson Worldwide. Now, Kinser is the Head of Digital Marketing and...
With the rise in streaming services, a new medium known as OTT (over-the-top) advertising now allows brands to reach their audiences while they stream shows and movies. OTT advertising is advertising delivered directly to viewers over the internet through streaming...
With the global Over-the-Top (OTT) streaming market predicted to grow 55% to $161.37 billion in 2020, marketers are rapidly diversifying their strategies to include OTT advertising to reach their target audiences. According to eMarketer, 147 million U.S. adults will...
Your winning combinations.
OTT works well with myriad channels, but the combinations of OTT and Creative, Display, and Analytics are a natural fit for results.
Take the next step to success.
Get in touch to see how Tinuiti’s OTT strategy can push your brand over the edge.