Category: Influencer Marketing

How to Calculate Your Influencer Engagement Rate

How to Calculate Your Influencer Engagement Rate

Influencers are avenues for marketing your products or services. Past metrics that were once valuable for marketing agencies, like followers, might not be the most effective metric for your organization. The patterns in the industry have changed, resulting in influencers being contracted for their engagement rate – even if they have a small number of […]

What are Nano Influencers?

What are Nano Influencers?

A nano influencer is most commonly defined as an influencer with less than 10,000 followers, but that number ranges slightly within the industry. More commonly, among the different tiers of influencers, they are the ones with the smallest and most niche audience. But this isn’t necessarily a bad thing.  Despite their small size – or […]

How to Write an Influencer Brief

How to Write an Influencer Brief

Influencer marketing is one of the fastest-growing marketing channels, and, based on predictions for 2022, it shows no signs of slowing down. Over 90% of consumers engage influencers on a weekly basis on Instagram, YouTube, TikTok, and Snapchat. If you choose to make influencer marketing part of your 2022 marketing strategy, finding and partnering with […]

15 Influencer Marketing Trends for 2022

15 Influencer Marketing Trends for 2022

It’s the new year, and with it comes a host of changes for marketers and influencers everywhere. In this blog post, we’re covering the biggest influencer marketing trends 2022 has in store.  Our trends cover everything from shifts in the state of influencer marketing to popular campaign strategies and everything else in between. Let’s dive […]

How to Find the Best Influencers for Your Brand

How to Find the Best Influencers for Your Brand

Influencer marketing is about to have its biggest year yet. And if you feel like you’ve heard that before, you have—because influencer marketing keeps growing and breaking its own records, making every year its new best year yet. eMarketer forecasts estimate that the number of companies using influencer marketing will climb to 72.5% in 2022, […]

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[From The Experts]
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