Category: Influencer Marketing

14 Examples of Influencer Marketing Campaigns for 2023

14 Examples of Influencer Marketing Campaigns for 2023

Influencer marketing is a great way to grow your business by increasing brand awareness, showcasing use cases for your product or growing your audience. It’s a popular marketing approach that can cost significantly less than traditional advertising and garners impressive results – if you do it properly.  If you want to begin your own influencer […]

How to Calculate Your Influencer Engagement Rate

How to Calculate Your Influencer Engagement Rate

Influencers are avenues for marketing your products or services. Past metrics that were once valuable for marketing agencies, like followers, might not be the most effective metric for your organization. The patterns in the industry have changed, resulting in influencers being contracted for their engagement rate – even if they have a small number of […]

Why Use Nano Influencers? Everything You Need to Know

Why Use Nano Influencers? Everything You Need to Know

A nano influencer is most commonly defined as an influencer with less than 10,000 followers, but that number ranges slightly within the industry. More commonly, among the different tiers of influencers, they are the ones with the smallest and most niche audience. But this isn’t necessarily a bad thing.  Despite their small size – or […]