Influencer marketing is a great way to grow your business by increasing brand awareness, showcasing use cases for your product or growing your audience. It’s a popular marketing approach that can cost significantly less than traditional advertising and garners impressive results – if you do it properly. If you want to begin your own influencer […]
Social media is now a crucial part of how consumers discover new CPG products. From brand accounts to online influencers, huge shares of the more than 3,000 CPG shoppers we surveyed in February 2023 said they turn to social along the path to purchase for day-to-day essentials. Here we’ll unpack just some of the […]
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Earlier today, TikTok hosted TikTok World, a flagship global summit to showcase new products and solutions. According to TikTok’s latest announcement: “As we build for the next era of advertising, we’re excited to unveil new solutions and research at this year’s TikTok World that give brands and marketers the tools to reimagine engagement with the […]
Influencers are avenues for marketing your products or services. Past metrics that were once valuable for marketing agencies, like followers, might not be the most effective metric for your organization. The patterns in the industry have changed, resulting in influencers being contracted for their engagement rate – even if they have a small number of […]
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There’s no doubt about it: influencer marketing is one of the hottest ways to reach new and potential customers in today’s digital world – especially if those customers are Gen Z and Millennial shoppers. And though TikTok, YouTube, Twitter, Facebook, and blogs are great platforms for leveraging influencers, none is more powerful or popular than […]
A nano influencer is most commonly defined as an influencer with less than 10,000 followers, but that number ranges slightly within the industry. More commonly, among the different tiers of influencers, they are the ones with the smallest and most niche audience. But this isn’t necessarily a bad thing. Despite their small size – or […]