Spotify went public in 2008 in a market crowded with rival music services. The music streaming app has shattered expectations by reaching over 365 million monthly users, including 165 million subscribers, across 178 markets. It is now the world’s most popular audio streaming subscription service. Spotify Ads is also the largest digital audio advertising platform […]
In the words of Chinese philosopher Lao-Tzu, “A journey of a thousand miles begins with a single step.” To translate that idea to the world of performance marketing, it could be said that a shopper’s journey toward conversion begins with a single impression. So how can we make each step along that journey a building […]
Ever since the first display ad in 1994, advertising agencies have been using this sophisticated technology with impressive results. But display campaigns can sometimes feel like black boxes. Where are the dollars going? Who’s managing the campaigns? At Tinuiti, we believe a successful campaign requires both transparency and visibility. In the following article, we discuss […]
Google recently announced that it will be transitioning publisher inventory to a first price auction for Google Ad Manager. This is a welcomed change that will bring the industry closer to having a truly unified auction where all supply partners, including Google, will compete equally once the update goes into effect, a change […]
When the clock strikes midnight on January 1, 2019, the countdown to increased digital privacy laws in 2020 begins. We recap the changes GDPR brought in 2018, what’s to come in 2020, and what it all means for your business.
With Google’s recent move to restrict the flow of their unique user IDs to their own systems, there has been an opening in the ad serving space. Learn more about Sizmek’s new platform and why they say it may fill the void.