Category: Performance Display

Spotify Ads | How Music and Big Data Can Win You Customers

Spotify Ads | How Music and Big Data Can Win You Customers

Spotify went public in 2008 in a market crowded with rival music services. The music streaming app has shattered expectations by reaching over 365 million monthly users, including 165 million subscribers, across 178 markets. It is now the world’s most popular audio streaming subscription service.   Spotify Ads is also the largest digital audio advertising platform […]

Why IP Targeting Leads to Smarter Display Advertising

Why IP Targeting Leads to Smarter Display Advertising

Ever since the first display ad in 1994, advertising agencies have been using this sophisticated technology with impressive results. But display campaigns can sometimes feel like black boxes. Where are the dollars going? Who’s managing the campaigns? At Tinuiti, we believe a successful campaign requires both transparency and visibility. In the following article, we discuss […]

[From The Experts]
[From The Experts]