In the words of Chinese philosopher Lao-Tzu, “A journey of a thousand miles begins with a single step.” To translate that idea to the world of performance marketing, it could be said that a shopper’s journey toward…
Ever since the first display ad in 1994, advertising agencies have been using this sophisticated technology with impressive results. But display campaigns can sometimes feel like black boxes. Where are the …
Jen is thrilled. Her favorite retailer just premiered a new app that will make her online shopping easier and faster. She breezes through creating her account and absentmindedly clicks ‘I agree’ to the company’s…
With Google’s recent move to restrict the flow of their unique user IDs to their own systems, there has been an opening in the ad serving space. Sizmek has recently unveiled a new platform it says can fill the void.…
Self-service trading platforms have become trendy for companies purchasing online display advertising via programmatic media. More and more agencies are opting for these platforms as opposed to the conventional…