The Association of National Advertisers (ANA) recently released a data and insights-packed guide that lays bare all things programmatic advertising. The CMO’s Guide to Programmatic Transparency was designed to help CMOs maximize their programmatic ROI, and is a collaborative effort of 30+ top digital marketing experts and partners worldwide. In this article, we explore: What […]
![Tinuiti’s Display Division Gets Schooled in Philly [Top Takeaways + Insights]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA4NzEgNDg3IiB3aWR0aD0iODcxIiBoZWlnaHQ9IjQ4NyIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIyJTJGMDklMkZpbWFnZTEtMS5wbmciIGRhdGEtdz0iODcxIiBkYXRhLWg9IjQ4NyIgZGF0YS1iaXA9IiI+PC9zdmc+)
Summer school was in session for more than 50 members of Tinuiti’s Display Team this past July. The inaugural summer school event brought together Tinuiti employees and partners from all over the country for two full days of IRL team building, educational programming, and thought leadership in Philadelphia, Pennsylvania (home to one of Tinuiti’s six […]
![Social Media Has Outgrown the Walled Garden [Here’s Why]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjIlMkYwMiUyRndvbWFuX3dlYXJpbmdfZ2xhc3Nlc190eXBpbmdfb25fbGFwdG9wLTEwODB4Njc1LmpwZyIgZGF0YS13PSIxMDgwIiBkYXRhLWg9IjY3NSIgZGF0YS1iaXA9IiI+PC9zdmc+)
*This is a guest post by Casey Saran, CEO at Spaceback. As the co-founder of Spaceback, I couldn’t be more excited to see “social display” growing, but I think it’s important to acknowledge: we didn’t invent the trend of using social media content outside the walled-gardens. Social media has already outgrown the walled-garden! Our partnership […]
![What is the Spotify Algorithm & How it Works [2022]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMTglMkYwNSUyRmFuZHJvaWQtZzdkNGMzMGE2NV8xOTIwLTEwODB4Njc1LmpwZyIgZGF0YS13PSIxMDgwIiBkYXRhLWg9IjY3NSIgZGF0YS1iaXA9IiI+PC9zdmc+)
If you’re researching avenues for your digital marketing, music and podcast streaming services, like Spotify, may be of interest to you. Spotify offers two models: Free and Premium. Free comes with lower sound quality, advertisements, and requires an internet connection. On the other hand, Premium users can listen to high-quality recordings, all ad-free, and download […]
Spotify went public in 2008 in a market crowded with rival music services. The music streaming app has shattered expectations by reaching over 365 million monthly users, including 165 million subscribers, across 178 markets. It is now the world’s most popular audio streaming subscription service. Spotify Ads is also the largest digital audio advertising platform […]
In the words of Chinese philosopher Lao-Tzu, “A journey of a thousand miles begins with a single step.” To translate that idea to the world of performance marketing, it could be said that a shopper’s journey toward conversion begins with a single impression. So how can we make each step along that journey a building […]