Facebook image sizes are tricky— both for ads and for pages.
This can be frustrating for any user, whether you’re a business owner trying to reach new customers or you simply want your profile or cover photo to look its best for friends and family.
Regardless of what you’re aiming for, it’s likely you’ve run into a few issues with resizing your product photos, especially with Facebook Dynamic Ad Images.
Facebook Dynamic Ad Images
If you’re not using Facebook Dynamic Ads, you’re probably missing out on one of Facebook’s easiest and most rewarding ad types.
With Dynamic Ads, retailers can promote relevant items from an entire catalog across any device. They can also display ads for thousands of items to the right audience through an automated process.
Dynamic Ads are feed-based ads that serve up a retailer’s offerings on Facebook users’ feeds, and can be targeted to specific audiences based on actions they’ve taken on the website (for instance, view a product page or adding items to a cart).
We know how successful Facebook Dynamic Ads can be if implemented correctly – but have you ever run into some trouble with sizing your images correctly? Likely, the answer is yes.
Recently, our team discovered a new way to ensure your images are formatted correctly.
Go to Product Catalogs > Catalog Settings > Image Transformations
(Below there are three sizing options which defaults to “Fill ad with image”)
As you can see in the image above, some of the product pictures are cut off but you can also choose the “Crop and resize image to fit ad” option:
Once selected, Facebook will automatically reformat your images correctly.
Why is Facebook image resizing important?
According to Nanigans, until now many online retailers use vertical images to display their products, so when they are displayed in the News Feed their images are zoomed in to fit the width of the original image instead of the height.
Due to the way many images are oriented, important product details are left out of the ad (as seen in the example below):
“This is potentially a great option for advertisers that have a large feed & incorrect image formatting, instead of resizing the whole feed,” Sarah Rogers, Manager, Performance Social at CPC Strategy said.
“We’re currently testing using the middle option “Fit image to ad” which shows the entire image. It obviously makes the product look smaller and has white space on the side, but it doesn’t awkwardly crop images. The bottom option really only makes sense if you have a white background, as I found it additionally crops the side of feed images.”
Want to learn more about Facebook Image Sizes? Check out our Facebook Image Size Cheat Sheet below: