The 2022 Social Media Advertising Guide
Trends, Innovations, and Technology Reshaping the Social Media Landscape in 2022 and Beyond
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Over the past year, the number of social media users across the globe surged to 3.78 billion — a substantial 5% increase from last year. Those numbers are on the rise and are expected to increase to an impressive 4.41 billion by 2025. It’s clear social media is an incredibly powerful tool, but are you harnessing all that it has to offer your brand?
As 2021 comes to a close, we’ll take a look back at the changes, trends, and winning strategies that occurred in the social media space. We’ll also explore key themes for 2022 to set your brand up for success in the coming year.
In this guide, you will learn:
- Top social media advertising trends we saw in 2021
- Why you should be leveraging TikTok, social media’s highest engagement platform
- Best practices for building authentic video creative in 2022
- Top reasons to diversify your social media advertising mix
- How you can use influencer + creator marketing to better reach customers
- Exclusive advice and 2022 predictions from our social media experts