Over the past year, the number of social media users across the globe surged to 3.78 billion — a substantial 5% increase from last year. Those numbers are on the rise and are expected to increase to an impressive 4.41 billion by 2025. It’s clear social media is an incredibly powerful tool, but are you harnessing all that it has to offer your brand?
As 2021 comes to a close, we’ll take a look back at the changes, trends, and winning strategies that occurred in the social media space. We’ll also explore key themes for 2022 to set your brand up for success in the coming year.