The 2026 Amazon & Retail Media Summit
Our entire 2026 summit is available to watch on-demand! Find out what breaks when old playbooks meet new systems.
DAY 1: Amazon’s Role in Retail Media
February 18, 2026
Day 1 takes you inside Amazon’s new architecture — from Rufus to sponsored prompts to AMC-powered full-funnel systems — and shows how leading brands and retailers are stitching together CTV, DSP, search, and retail media into a single growth engine.
Retail Media: Trends and Outlook for 2026
Watch as commerce expert Elizabeth Marsten breaks down the 2026 Retail Media landscape. Discover how to navigate a $200B market dominated by Amazon and Walmart. Learn to master connected commerce and full-funnel strategies to drive brand growth while eliminating ad waste.
Amazon Rufus AI: What It Is and Why It Matters
Master the shift to AI-driven discovery with this deep dive into Amazon Rufus. Learn how Amazon’s data influences product visibility across LLMs and search engines beyond the marketplace. Gain actionable insights from AI SEO experts on where to focus your ad spend as commerce and generative AI converge.
CTV & Retail Media: The Full-Funnel Framework for Amazon
Learn how illy achieved a 35% revenue lift and #1 Best Seller status by integrating CTV, DSP, and Sponsored Ads. This session breaks down a repeatable full-funnel framework powered by Amazon Marketing Cloud (AMC). Master the strategy that converts high-level awareness into measurable Amazon growth.
Amazon Performance + Explained: Everything Marketers Need to Know
Learn how Amazon Performance+ and AMC are automating full-funnel growth and simplifying Amazon DSP. This session updates your strategy with advanced targeting and predictive insights to drive more efficient scale. Master the shift from basic display to a smarter, integrated Amazon ecosystem.
Future of Amazon Search: Innovations to Targeting, Formats, and Measurement
Go beyond keywords to master the future of Amazon Search in 2026. Learn how AI-driven targeting, new creative formats, and AMC measurement are reshaping Sponsored Ads. Modernize your strategy with these expert insights to drive full-funnel growth.
DAY 2: The Future of Retail Media
February 25, 2026
Day 2 zooms out to the wider retail landscape, where Walmart’s acceleration, non-endemic, non-commerce brands advertising on retail media, social commerce, AI SEO, and autonomous agents are rewiring who makes the purchase and how.
Agentic Commerce: What It Is and How to Navigate the Shift
Simon Poulton opens Day 2 by cutting through the AI hype to define agentic commerce and where it’s already impacting online shopping. He explores how Amazon and Walmart are using automation, the difference between open and closed commerce ecosystems, and what AI-powered purchasing means for brands looking to stay connected to consumers as shopping behavior evolves.
Offsite Retail Media: Scaling Beyond the Walled Garden
In this session, Tinuiti and TripleLift break down how retail media networks are expanding through programmatic advertising, CTV, and strategic partnerships. Learn which retail media channels drive real performance, how pricing stacks up, what to avoid, and how brands can unlock incremental reach beyond the retail site.
Social Commerce Trends: 2026 Predictions for Social, Retail, & Ops
Tinuiti, Spotlight, and WorkMagic explore how TikTok Shop, retail media, and programmatic are reshaping discovery, measurement, and full-funnel strategy. Learn what this commerce-first shift means for 2026 and how brands can drive scalable growth.
