Research
2023 Prime Day Study
Taking the Pulse of Amazon’s Most Engaged Customers Ahead of the Big Event
In the run-up to Amazon Prime Day 2023, Tinuiti surveyed over 1,000 Prime members to learn how they plan to engage with the big event. This interactive report contains valuable insights for Amazon advertisers, sellers, and even competitors and includes 20 data visualizations to help brands prepare for one of the biggest shopping events of the year.
Insights include:
- How many Prime members plan to shop during Prime Day, how much they plan to spend, and how that differs from last year.
- Whether inflation remains a concern for shoppers and what other factors might put a damper on overall spending for the event.
- When consumers will start researching items to buy on Prime Day and what sources they are most likely to turn to determine if a product is a good deal.
- Which retail websites are likely to see the most spillover from Prime Day and how that differs for Gen Z and baby boomers.
