Across ad formats and countries, the average cost per click on Amazon continues to rise as ad auctions are now much more competitive compared to this time last year. Given this new reality, brands need all of the information they can get on how ad performance is shifting over time in order to make the best investment decisions moving forward. Read up on the latest pricing trends as well as other key retail media happenings in the Tinuiti Q3 2021 Amazon Ads Benchmark Report, which includes in-depth insights on:
- The rising importance of Sponsored Brands and Sponsored Display in Amazon advertising strategy, with these two ad formats now combining to account for more than 20% of total Ad Console spend
- Amazon DSP spend growing more than 50% year over year in Q3 as advertisers are steadily taking advantage of Amazon’s late-2020 move to integrate audiences from third-party providers like LiveRamp and Oracle Data Cloud
- Walmart Sponsored Products advertisers ramping up investment in the format from Q2 to Q3 and cost per click growth accelerating heading into the final quarter of the year
