Using anonymized same-client samples derived from more than $700 million in Google ad spend under management, we’ve uncovered the most important trends taking hold in Google advertising. Don’t go into the second half of 2020 without understanding some of the most important shifts Google advertisers are seeing.
Key Topics Include:
- Strong year-over-year growth in Google paid search as advertisers took advantage of Amazon pausing ads for most of the quarter
- The huge increase in the number of different websites featured in desktop Shopping auctions as Google opened up free real estate in April
- A meaningful rise in close variant click share for phrase and exact match keywords
- The decline of search partner click traffic over the last 15 months
