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Tinuiti

2022 Playbook for Q4 and Holiday Success

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2 days. 8 sessions. 17 experts.

Google Logo
Refersion Logo
Yotpo
ShipBob Logo
DataHawk Logo
Celestron
Bazaarvoice

As marketers head into the third straight anomalous Q4 holiday season, you can no longer call it “unprecedented.” With anxiety about the economy, inflation, and supply chain challenges, this Q4 promises to be yet another period that will bring unique challenges and be hard to plan for.

Our experts have been collecting data-driven insights on how to navigate these challenges in order to see a successful Q4. Register to watch on demand to learn everything you need to know, from Retail Media planning and holistic Marketplace operations to using Influencer, Affiliate, and Lifecycle Marketing to reach and activate your ideal customers. This is one of our biggest events of the year – you won’t want to miss it.

What You’ll Learn

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How to navigate the strong economic headwinds going into Q4
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Ways to increase your chances of success on every marketing channel
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Insights on how to spend wisely for the best ROI this holiday season
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Strategic and tactical recommendations for your full marketing plan

Agenda

Trends & Good Tidings: How to Maximize the Holiday Season with Google

This holiday season, brands face consumer unpredictability, shifting shopping patterns, and economic headwinds. With Google, retailers and brands can deploy numerous strategies across Google Shopping, Search, and more to drive sales efficiently and maximize the holiday season.

Tune in for an engaging session on the trends defining holiday 2022 and insights on how to adapt and thrive.

Connor Green

Connor Green

Account Executive, Commerce

Google Logo

May Your Data be Measurable and Right

How do you achieve measurable success in Q4, given the YOY performance anomalies since 2020, current economic downturn, and difficulty ensuring channel efficiency each quarter?

In this session, our analytics experts will dive into how to leverage multi-touch attribution, incrementality, and media mix modeling for a deep, holistic view of your Q4 performance that you can take action on.

Annica Nesty

J. Annica Nesty

Group Director, Integrated Intelligence

Tinuiti

Doug MacDonald

Doug MacDonald

Associate Director, Marketing Science

Tinuiti

Sleigh Your Affiliate Strategy: How to Strategize for Q4

The rise of micro-influencers, customer acquisition costs, and longer holiday season ad spend is upon us – making now the time to take stock of your Affiliate Marketing program. In this session, we dive into the importance of building a community around your brand with Affiliate Marketing partner, Refersion.

Join us as we cover the state of the industry and how to get your team Q4 ready.

Ann Hand

Ann Hand

Senior Director of Affiliate Marketing

Tinuiti

Tom Haslam

Tom Haslam

Partner Manager

Refersion Logo

Bah Humbug! Getting Creative With Email Marketing Content in the Age of Supply Chain Issues

Plentiful inventory is at the top of every marketer’s wishlist, but sometimes supply chain issues are out of our control. However, there are ways to engage and grow your audience when facing inventory challenges – even during the biggest purchasing season of the year.

In this session, Tinuiti client Celestron, the world’s most recognized telescope brand, joins us to talk through how they leaned into their holistic Lifecycle Marketing efforts when faced with supply issues, and used instructional, targeted content to engage their database and drive results.

Samantha McGrady

Samantha McGrady

Senior Specialist, Lifecycle Marketing

Tinuiti

Kaitlynn Damron

Kaitlynn Damron

Online Marketing

Celestron

Andrea Worshill

Andrea Worshill

Marketing Manager

Celestron

Deck the Halls of Retail Media: Creating Your Q4 Plan

It’s August, which means retailers are pretty much done with in-store merchandise planning. Maybe you’ve locked in activations for your brand’s products, or maybe you’re on the 3P side planning to go self-serve. Or perhaps you’re a bit behind and have some catching up to do!

No matter where you are in the Q4 planning process, no doubt your Retail Media strategy will need attention on when and what to activate, how to leverage this past year’s data, and when to light up last-mile plans to move that inventory on the physical shelf.

Come join us for an overview on how to build out a framework, considerations and recommendations to best deck out your Q4 holiday retail media plan.

Elizabeth Marsten

Elizabeth Marsten

Senior Director, Marketplaces

Tinuiti

How to Use Prime Day Data to Prepare for the Q4 Season

In this session, our experts discuss how to use performance data from the second biggest ecommerce event of the year—Prime Day—to inform your strategy for the biggest event of the year: the holiday shopping season, most notably Black Friday and Cyber Monday.

Andy Taylor

Andy Taylor

VP, Research

Tinuiti

Ben Gemkow

Ben Gemkow

Team Strategist, Marketplaces

Tinuiti

Unwrap a New Q4 Walmart Strategy

Shoppers are looking for the best deals this holiday season, and brands must make Walmart a priority.

In this session, we are joined by the ecommerce experts at Yotpo to share top tips to structure your Q4 operations and advertising plan on Walmart and beyond. We’ll dive into how to use your brand affinity across platforms and increase reviews across all marketplaces.

Stuart Clay

Stuart Clay

Associate Director, Marketplace Strategic Services

Tinuiti

Nitalia Zuniga

Nitalia Zuniga

Customer Success Manager

Yotpo

Ho Ho Ho(listic) Operations Panel: Strategy, Fulfillment, and Forecasting for the Holiday Season

From supply chain challenges to year over year fluctuations continuing to affect forecasting, there are a lot of larger issues affecting your operations strategy for the holiday season.

In this session, our panel of experts will discuss how to navigate inventory planning, fulfillment, and forecasting, and share their best pieces of advice for navigating Q4.

Lauren Wood

Lauren Wood

Team Strategist

Tinuiti

Karley Daudell

Karley Daudell

Sr. Channel Account Manager

ShipBob Logo

Jeremiah Chambers

Jeremiah Chambers

VP of Sales

DataHawk Logo

Adam Russack

Adam Russack

Director of Agency Partnerships

Bazaarvoice