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Advanced Amazon Channel Strategy:
Insider Tips from Ex-Amazonians
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What we covered:
- Sophisticated strategies to maximize your Amazon impact that have nothing to do with advertising—such as pricing and product decisions
- Catalog management, including content optimization, catalog evergreening, and product white space analysis
- The best ways to manage your relationship with Amazon, particularly negotiating vendor contracts and trade terms so you’re not on the losing end
- How to stay in stock: hot tips on inventory planning and forecasting
Hit a ceiling on your Amazon growth? If you’re on Amazon and not growing as quickly as Amazon is, odds are the problem isn’t your advertising but your operations. Your operational strategy is AS IMPORTANT as your marketing strategy, but many brands don’t have one. In this webinar, you’ll hear from ex-Amazonians who specialize in business consulting and digital merchandising on Amazon. They share their expertise on how to maximize profitability through retail operations, pricing, merchandising, inventory planning, catalog management and forecasting strategy.
Our Speakers
Adam Ortega
SVP, Retail Operations
Philip Stolt
SVP, Retail Operations
Travis Webster
Director of Ops/Marketing