View On Demand
Influencer Marketing 201
Measuring Performance Throughout the Funnel
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What we covered:
- How to integrate measurement across your entire Influencer marketing campaigns
- What ongoing measurement and optimization look like for Influencer marketing
- Going beyond last click as a KPI and how to more broadly assess how Influencer marketing impacts your media and lifetime customer value
Many marketers measure the impact of influencer campaigns at the end of the program – a short-sighted approach.
Instead, you should be prioritizing measurement through the entire process, including your strategy, program setup, and Influencer sourcing in order to drive performance throughout the funnel.
In this webinar, we partnered with Influencer marketing platform Captiv8 to discuss how to integrate measurement throughout your Influencer campaigns, and how to measure effectiveness beyond the last click.
Our Speakers
Crystal Duncan
Senior Vice President, Partnership Marketing
Kimberly Wiley
Director of Brand Partnerships
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