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YouTube is one of the most used platforms and has become even more popular with changing consumption patterns during the past two years. But, while diversifying across your marketing portfolio is critical, getting apples-to-apples measurements across video marketing is key to quantifying your success from advertising efforts.
In this webinar, our experts at Tinuiti and our Streaming agency, Bliss Point Media, with guest global market research company, Forrester, dove into everything you need to know about YouTube, including measurement and how it fits into your online video (OLV strategy), plus research data on what we’re expecting in 2023.
What You’ll Learn
Where YouTube fits into the online video ecosystem when marketers are trying to decide where to spend their next dollar
The challenges with measurement on YouTube and how to overcome them
Industry-leading research from Forrester that indicates where the market is headed in 2023 and how you can prepare
Senior Director, Programmatic
VP of Client Strategy & Analytics
Senior Analyst, Performance Marketing