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Research
From A to Gen Z 2024
The Influences and Motivations Shaping Buying Behavior for Young Consumers
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To better understand the distinct tastes of Gen Z, Tinuiti analyzed the generation’s responses across five different surveys conducted in 2024 that focused on apparel, beauty, home services, AI, and holiday shopping habits and preferences. The result is a comprehensive view of the youngest adult generation that unpacks how marketers should be thinking about several key characteristics of Gen Z, including:
- How recent economic conditions such as inflation and high interest rates are impacting Gen Z demand for products and services
- Where Gen Zers most frequently discover new products and services providers, as well as which channels and platforms they ultimately use for purchases
- How the brand qualities and traits that matter most to Gen Z differ from older generations and what that means for marketing
The purchasing power of Gen Z is already significant and will only grow in the future. To better understand how to best reach and appeal to this important cohort, download From A to Gen Z 2024 today.