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Creative Strategy Guide: Best Practices for Business Growth

Creative Strategy Guide: Best Practices for Business Growth

*This article was authored by Meredith Unger, Creative Strategist at Tinuiti If you find yourself scrutinizing your ads and questioning their performance, the culprit might be your creative. Have you ever pondered why certain ads outshine others or why one format yields success while another falls flat? We have too. The demand for better, more […]

Amazon Prime Video Ads: Tinuiti Experts Analyze Impact on Viewers and Advertisers

Amazon Prime Video Ads: Tinuiti Experts Analyze Impact on Viewers and Advertisers

Amazon Prime Video has just unveiled a groundbreaking update, set to redefine user interactions with content on its platform. Effective as of January 29th, the streaming service from the e-commerce giant has introduced a limited ads feature, departing from the long-established ad-free model typical of premium streaming services. This significant shift promises users a distinctive […]

Amazon unBoxed 2023 Success Stories: From The Honest Company to TOMS, Plus Key Event Highlights From Tinuiti Experts

Amazon unBoxed 2023 Success Stories: From The Honest Company to TOMS, Plus Key Event Highlights From Tinuiti Experts

Every year, Amazon brings together thousands of advertising professionals for their flagship event, unBoxed. Industry leaders share insights on how to up-level Amazon knowledge through insightful keynote sessions, engaging breakouts, and various networking events. From groundbreaking product announcements to game-changing new features, this event is a window into the future of retail, advertising, and ecommerce. […]

OTT Advertising Guide: Key Definitions & Marketing Examples [2023]

OTT Advertising Guide: Key Definitions & Marketing Examples [2023]

Streaming video is an increasingly popular and effective way of reaching modern viewers and is the ideal choice for brands that want to engage potential customers in the discovery phase of the consumer journey. Streaming video advertising provides an effective connection between a brand and an interested consumer through the trinity of sight, sound, and […]