![What is the Spotify Algorithm & How it Works [2022]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMTglMkYwNSUyRmFuZHJvaWQtZzdkNGMzMGE2NV8xOTIwLTEwODB4Njc1LmpwZyIgZGF0YS13PSIxMDgwIiBkYXRhLWg9IjY3NSIgZGF0YS1iaXA9IiI+PC9zdmc+)
If you’re researching avenues for your digital marketing, music and podcast streaming services, like Spotify, may be of interest to you. Spotify offers two models: Free and Premium. Free comes with lower sound quality, advertisements, and requires an internet connection. On the other hand, Premium users can listen to high-quality recordings, all ad-free, and download […]
![What Does the Future of Web Privacy Look Like? [Updates in 2022 and Beyond]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjElMkYxMiUyRkFkb2JlU3RvY2tfMjQ0NDI1MjcyLTEwODB4Njc1LmpwZyIgZGF0YS13PSIxMDgwIiBkYXRhLWg9IjY3NSIgZGF0YS1iaXA9IiI+PC9zdmc+)
The field of digital marketing is always evolving, but some changes are more significant and consequential than others. The shift towards increased privacy and user protection is one of them. In this post, Nirish Parsad, Practice Lead, Future of the Web at Tinuiti, conducted a session at Tinuiti’s Future of the Web Expert Series. In […]
![What is Contextual Targeting [And How Does It Work in a Post-Privacy World?]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjIlMkYwMiUyRndvbWFuX3dlYXJpbmdfZ2xhc3Nlc190eXBpbmdfb25fbGFwdG9wLTEwODB4Njc1LmpwZyIgZGF0YS13PSIxMDgwIiBkYXRhLWg9IjY3NSIgZGF0YS1iaXA9IiI+PC9zdmc+)
Rapid changes are irrevocably shifting the advertising industry. With global demand for increased privacy protection and security-centric updates from search engines, browsers, and app marketplaces, it can sometimes feel to brands like their marketing efforts are being hobbled. And they are, for sure. But that does not mean brands are stuck in place. There are […]
TikTok Dynamic Showcase Ads, or DSAs, are custom video ads created in real-time and built around an ad template. This ad template is filled with product info from a regularly updated product catalog. DSAs are yet another opportunity for users and brands to benefit, as these ads offer seamless discovery and make it easy for […]
With over nine million marketplace sellers across Amazon, it’s becoming more and more difficult for brands to stand out — even as today’s consumers shop online more every day. If you’re not re-engaging your potential customers, your competitors will be. The good news? Advertising to the audiences available within the Amazon Demand-Side Platform (DSP) can […]