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OTT Advertising Guide: Key Definitions & Marketing Examples [2023]

OTT Advertising Guide: Key Definitions & Marketing Examples [2023]

Streaming video is an increasingly popular and effective way of reaching modern viewers and is the ideal choice for brands that want to engage potential customers in the discovery phase of the consumer journey. Streaming video advertising provides an effective connection between a brand and an interested consumer through the trinity of sight, sound, and […]

How Does Walmart’s New Predictive Targeting Help Brands Reach Buyers?

How Does Walmart’s New Predictive Targeting Help Brands Reach Buyers?

Walmart Connect is excited to introduce two brand new predictive targeting options for Display Self-serve, now available within the custom audience builder. We spoke with our internal experts at Tinuiti to gain a deeper understanding of the potential impact of these two new features for brands advertising on Walmart.   Walmart Connect Launches Predictive Targeting […]

Google Optimize is Sunsetting: What’s Next for CRO Programs?

Google Optimize is Sunsetting: What’s Next for CRO Programs?

For nearly half a decade, Google Optimize has served as an online tool utilized by marketers for split-testing and personalization, enabling them to optimize conversions and enhance the user experience of websites. However, as of September 30, 2023, both Google Optimize and Optimize 360 will no longer be available. In the period leading up to […]