Did you know that YouTube is the world’s second most popular search engine? For digital brands, YouTube advertising has become the preeminent vehicle for driving traffic and brand awareness in today’s video-centric world. In the past two years, YouTube has become even more popular with changing consumption patterns. But, while diversifying across your marketing portfolio […]
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Earlier today, TikTok hosted TikTok World, a flagship global summit to showcase new products and solutions. According to TikTok’s latest announcement: “As we build for the next era of advertising, we’re excited to unveil new solutions and research at this year’s TikTok World that give brands and marketers the tools to reimagine engagement with the […]
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It’s been nearly 2 months since Amazon Prime Day 2022 came to a close, with 300 million+ items purchased, and over $1.7B saved thanks to special deals and discounts. The big question is: Is there going to be another Prime Day in October? As of today, Amazon has confirmed there will be a Prime Early […]
Retail media isn’t a new concept – but as with commerce overall, it’s been reimagined for the digital age. The immediacy and contextual relevance of those promotions such as those you might see in a grocery store have been translated into new online formats representing big business opportunities for brands. With careful planning, execution, and […]
TikTok is so successful, brands can’t ignore it – though they might wish they could. The rapid-fire pace of trending themes, the short-form video format, and TikTok’s content algorithm can be bewildering. Even Facebook is a far cry from the wacky clips of pets and lip-synced performances that dominate TikTok, making it unlike any other […]