Amazon recently announced that beginning on September 1st, it will display a seller’s business name and address on their Amazon.com Seller Profile. This information is already available in Europe, Japan, and…
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It’s challenging to build brand loyalty on a platform like Amazon, which highlights the price and speed of delivery above all else. Shoppers who focus on one particular item might not know that your brand has a deep…
Snapchat recently announced that its Dynamic Ads offering, previously in US-only open beta, is now available worldwide. Dynamic Ads can take your Snapchat advertising to the next level and help you reach more…
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With the rise in streaming services, a new medium known as OTT (over-the-top) advertising now allows brands to reach their audiences while they stream shows and movies. OTT advertising is advertising delivered…
As we head into the peak shopping season and Prime Day, Amazon is working to manage inventory performance to ensure all products have space available. Over the course of the year (and throughout the COVID-19 pandemic),…