What is Transparency by Amazon?
Amazon works with hundreds of brands to sell over 12 million products. Unfortunately, not all of them are going to be authentic.
Counterfeit products are a growing problem on Amazon and other online marketplaces…
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Amazon Manage Your Experiments (Beta) A/B Testing for A+ Content
Amazon recently announced its new “Manage Your Experiments” (MYE) feature. This new tool allows sellers to A/B test their A+ content to make data-driven decisions that can increase sales.
According to Amazon,…
What is Amazon Sponsored Display?
Amazon recently launched a new ad campaign type for sellers and vendors: Amazon Sponsored Display.
Amazon’s announcement describes Sponsored Display as a “self-service advertising solution that helps you…
The Future of Advertising on Amazon: How Top Performing Brands Plan for 2020
Amazon’s advertising solutions have come far since the platform’s early days, where you would basically put up anything you want on your detail page, with no regard for quality or messaging or targeting, and still…
The Importance Of Fast And Free Shipping Across Marketplaces
Today’s consumers expect fast and free shipping wherever they shop online.
Amazon Prime has set the standard when it comes to ecommerce shipping: Two-, one-, and even same-day shipping have become the norm.
As…