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What Is Retail Media? Benefits, Challenges, & Best Practices

What Is Retail Media? Benefits, Challenges, & Best Practices

Retail media isn’t a new concept – but as with commerce overall, it’s been reimagined for the digital age. The immediacy and contextual relevance of those promotions such as those you might see in a grocery store have been translated into new online formats representing big business opportunities for brands. With careful planning, execution, and […]

TikTok Influencer Marketing: Everything You Need to Know

TikTok Influencer Marketing: Everything You Need to Know

TikTok is so successful, brands can’t ignore it – though they might wish they could. The rapid-fire pace of trending themes, the short-form video format, and TikTok’s content algorithm can be bewildering. Even Facebook is a far cry from the wacky clips of pets and lip-synced performances that dominate TikTok, making it unlike any other […]

Amazon Fulfillment Center Locations: The Ultimate List

Amazon Fulfillment Center Locations: The Ultimate List

Fulfillment by Amazon (FBA) is a program where Amazon stores, packs, ships, and handles customer service for the products you sell on Amazon. FBA gives you the ability to sell products on Amazon Prime. Fulfillment by Amazon is a good option for merchants who are looking to increase shipping speed and reduce time and money […]