Mobile devices are playing an increasingly important role in the future of business. Over half of U.S. adults own a smartphone and about a third of online consumers only shop on mobile devices. Small businesses throughout the United States are responding by implementing both Bring Your Own Device (BYOD) and mobile marketing campaigns. The infographic below provides an overview of trends in mobile devices in business.
Some key takeaways:
- 96% of businesses use wireless technology
- Businesses in Miami, Atlanta and San Diego are investing the most heavily in mobile marketing
- Two-thirds of small businesses state that they would not survive without mobile technology
- The primary reasons businesses use mobile apps are increasing cost-efficiency, saving time and improving productivity
Entrepreneurs need to understand the growing importance of mobile devices in business. Researchers from Harvard Business Review and other organizations provide recommendations for mobile apps to boost productivity and streamline various business processes.