The new name and logo were unveiled today at Tinuiti’s Digital Growth Summit in New York, where more than 300 senior-level marketing leaders from brands including Chubbies, Tommy Bahama, Rite Aid, RetailMeNot, and Luca + Danni gathered for a full day of sessions led by the agency’s subject matter experts and industry partners who focused on actionable insights that drive business growth.
Why is Elite SEM rebranding?
“The reality is, after years of incredible organic growth and a series of acquisitions that brought new specializations in-house, Elite SEM as a name, no longer represented who we are as an agency,” said Zach Morrison, CEO of Tinuiti.
“Today we bring the acuity of a consultancy, the creativity of an agency and the connectivity of an internal team. As such, Tinuiti better reflects the type of partner we are for clients.”
“Rebranding the agency was an opportunity to look inward not only at Elite SEM, but also our acquired companies, and to write the next chapter. Our new brand reflects what makes us unique, differentiates us in the marketplace, what matters to our clients, what is differentiated in the industry, and ultimately, what sets us up for the next phase of our growth strategy.”
According to Morrison, the company was able to accomplish its 3-year growth plan in less than 2 years through a variety of strategic acquisitions, technology development, and client growth.
“From the earliest days of Elite to today, our driving force is to build an agency that’s smarter, more nimble and innovative than the competition – with a ‘people first’ ethos as our foundation. Now, with the deep subject-matter expertise of our team, the strength of our proprietary data science platform, and the singularity of our intrapreneurial business model, we’re united and prepared to lead the industry with a new service model that will deliver outstanding results for fast-growth brands and enterprise clients,” Morrison said.
“We’re proud of our legacy of success, but we’ve never been the type of agency that’s content to rest on its laurels. Now that we’ve assembled the best and brightest visionaries of our industry, it’s time to rename our agency with a brand identity that represents our forward-thinking mindset.”
Tinuiti: Acuity, Ingenuity, and Continuity
Tinuiti specializes in Paid Search, Paid Social, Amazon & Marketplaces, Mobile Apps, and CRM & Email Marketing. With more than $1B in managed ad spend, Tinuiti is the leader in providing a comprehensive set of services designed to grow digital market share across Google, Facebook/Instagram, Amazon, and Apple, and is supported by a proprietary data science and analytics platform.
The name Tinuiti derives from a combination of the terms “acuity,” “creativity” and “connectivity”.
- Acuity captures the keen insights and creative thinking that have propelled us to become one of the leading independent digital marketing agencies in the world.
- Creativity drives our solutions and our unique business model.
- Connectivity powers the relationships and the results that make us, and our clients, so successful.
The logo is a visual nod to the concept of continuity, both with the mobius loop as well as the dots (representing data) and the squares (representing strategies).
The Future of Tinuiti
Tinuiti is unlike any other agency out there.
“Many firms say this, but none have built their business on a unique intrapreneurial model that ties the people that work on accounts to the continuous performance of their clients, and rewards teams with a share of company profits,” Morrison said.
Tinuiti client teams are all stakeholders whose compensation is dependent on client success because we understand that Tinuiti succeeds only when our clients succeed.
In an all-digital world, Tinuiti is working to deliver results and drive growth. Our holistic solutions help clients Identify, Engage and Acquire customers across the digital media ecosystem while our post-click solutions Retain and Reactivate consumers as they continue their digital journey. Every solution is built on best-in-class data and analytics, brought to life by brilliant creative execution, and powered by our exceptional people.
“We continue to see example after example of how the holding company model is broken, how consultancies can’t quite execute, how in-house teams struggle to scale,” Dalton Dorné, CMO at Tinuiti said.
“We truly have a unique and valuable offer for clients, that has a proven track record of growing their businesses. Rebranding to Tinuiti provides a greater brand platform that allows us to tell a bigger story on a bigger stage, and sets us up for the next phase of growth.”
For more information about Tinuiti visit http://tinuiti.com.