Why You Should Be Putting Aside Budget to Test Creative This Summer

By Tinuiti Team

The ability to test and adapt your advertising is one of the most significant benefits of digital advertising. It may seem a bit early to discuss the fourth quarter and holiday shopping seasons, but you must test your creative strategies during the summer months to build optimized campaigns in advance.

Wait too long to test, and you will end up burning through your budget in the heat of the busiest shopping season of the year. Instead, plan ahead, and adapt your creative techniques for top performance.

The following is an in-depth exploration of the key reasons and approaches to test creative this summer.

What Should I Be Testing in Terms of Creative?

The following are some specific examples of elements to test in your campaign creative:

Small but Effective Winning Creative Examples

You can learn from the success of other advertisers to reinforce your efforts to optimize results. The following are a few data points to illustrate winning creatives:


The importance of quarter four to your annual revenue and bottom-line performance means you can't afford to take anything for granted. Creative testing eliminates guesswork and affirms what works. Budget for testing in the summer to avoid the pressure to throw a lot of money at the wall in quarter four! 

For more insight, read USA Today boosts subscriptions by 106% with promotional offers and call tracking!

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