Our Vice President, Zach Morrison, was recently featured on Retail TouchPoints TV during his trip to Shop.org (September 10-12) in Denver, Colorado. His interview focused on the consumer, and what it means to stay ahead in this ever-shifting digital age.
Retail TouchPoints is an online publication that aims at providing CRM solutions for executives in customer-facing roles with relevant, insightful content.
The interview focused on a variety of digital retailer-centric solutions and themes prevalent at Shop.org, the consumer experience, and how brands should optimize to better these consumer experiences with SEM and paid search.