Google Shopping Ads in YouTube: TrueView
Following the announcement to launch TrueView, Google’s Shopping ad feature in YouTube videos, industry experts are encouraging retailers to take advantage of the latest and capitalize on an opportunity to get their products in front of nearly 1 billion YouTube users.
“TrueView for shopping allows you to showcase product details and images – along with the ability to click to purchase from a brand or retail site – all within your video ad. It’s available for TrueView in-stream video ads on YouTube. And since we know that 50% of views on YouTube come from mobile devices, we’ve made sure that it works seamlessly across mobile phones, desktops, and tablets,” according to Google’s announcement.
In March, YouTube introduced a program called Cards – which gave retailers an opportunity to add interactive cards to their videos with a CTA, additional branding message and more. Google Shopping ads in YouTube are an element of that program and can be managed in AdWords True View Campaigns.
How will Google Shopping Ads in YouTube (TrueView) Impact Retailers?
“They are going to be using customer demographic data, which is already something they have been collecting a lot of. Google has been using the dynamic remarketing program to service shopping ads to customers based on graphic data and they’ve already been testing on other sites in the network not just not on YouTube.”
Advantages to Google Shopping Ads in YouTube (TrueView):
“By not starting completely from scratch – this program is going to give retailers the ability to reach millions of people in an area. Previous, unless they could create quality video ads, this wasn’t possible. Now all you have to have is a feed,” Coleman said.
“Its an easy win and requires no extra work other than just creating the campaign. There’s no investment, retailers don’t have to produce video or codes. Everyone should be doing this.”
Additional analysis of the program includes:
How to Set Up Google Shopping Ads in YouTube (TrueView):