Research
The 2019 U.S. Forecast on Beauty Shopping Trends
Shopper Insights To Help Beauty Brands Prioritize Initiatives And Identify
The beauty industry is now worth over $93 billion dollars in North America and much of that growth is fueled by shopper journey taking place online. We surveyed 2,000 shoppers to find what trends are impacting the growth of the online beauty.
Download our 2019 U.S. Forecast on Beauty Shopping Trends for a deep dive into the data and actionable insights to help you prioritize initiatives across channels and identify opportunities for growth.
Key Topics Include:
- Surprising demographic trends presenting new opportunities for online beauty brands.
- Which websites and stores beauty shoppers are buying from the most
- How and where beauty shoppers are discovering new products and brands
- The beauty buying habits of Gen Z and how they differ from older generations
