SMS & Email Marketing:
Strategies to Drive Engagement
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Use email & SMS marketing together to increase customer engagement.
With emails open rate over 50% on mobile and SMS read rates at 98%, it’s no doubt email marketing and text messaging are two channels every digital retailer should be utilizing to reach customers and prospects. It’s time to reach your target audience where they are actively spending their time on – their smartphones.
What’s the next step? Email is a mainstay, but text messaging is rapidly evolving as a beneficial complement to email. Craft your email and SMS marketing campaigns in tandem to increase overall customer engagement.
In the following guide, you will learn how to successfully combine your email & SMS marketing strategies. The topics included are:
- Cross-channel acquisition tactics
- Seamless integration of SMS into your email marketing
- Strategies for SMS and email campaigns and evaluating KPIs
- How to setup triggered series with tips on campaign messaging
- Testing to optimize segmentation, cadence, timing, creative & copy